Page 6 - 2020 Answers Retailer Handbook

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AnswersTM offers our retail partners the opportunity to implement various in-store programs in order to help build our brand, which benefit all parties involved. Whether you are a new, existing, or looking-to- expand retailer, we have programs and marketing tools that are tailored to meet your needs and goals. Applications for our partner programs are available upon request. The programs offered are as follows:
+ Initial Stocking Order Program (ISO) 20% off $300+ orders
+ Freezer Fill Program (FFP) Two options:
Option A | 3-way split between manufacture, distributor, retailer.
Option B | $500 fill in product and a 20% ISO up to $500 totaling a $1000 contribution
+ Tools for Growth (TFG)
An opportunity for new and existing retailers to expand growth via a series of promotions
in effort to reach program qualifications
+ Mix & Match Loyalty Program (M&M) Bronze Level
Buy 12 get 1 Free on mixed and matched Additional and Rewards Line with a bonus coupon
after card completion
+ Answers Loyalty Program (ALP) Silver Level
Buy 12 Get 1 Free on the full line, Additional, Rewards, Detailed and Straight.
*Excluding bulk products
+ Employee Feeding Program - Percentage Discount (EFP %)
10% off all employee purchases in Bronze level. 15% off all employee purchases in Silver level. 20% off employee purchases in Gold level.
+ Answers Ecommerce Online Partnership Program (AESOP)
Partner with Answers to share your knowledge with remote customers and earn a commission
on customers’ online purchases
*Retailer/Organization must meet qualifications with all available programs
REQUEST FORMS
+ Return Request Forms for easy reimbursement + Sample Request Form for store samples
www.answerspetfood.com | retailers@answerspetfood.com | This publication is AnswersTM Pet Food property, is confidential, and is intended solely for the use of the individual or entity to whom this is addressed. Any other uses, retention, dissemination, forwarding, printing, or copying of this communication is strictly prohibited. ©2020 Answers Pet Food. All Rights Reserved.
Available programs and tools