Page 8 - 2020 Answers Retailer Handbook

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Every retailer of AnswersTM Pet Food has the opportunity to offer their customers an amazing reward when purchasing Answers products. As a retailer, you may take advantage of the tier you qualify for in our leveled tier program. All retailers are considered a Bronze Level until they have exceeded the Silver/Gold Level requirements. Once you have qualified for Gold you may utilize all Loyalty Programs offered by Answers Pet Food simultaneously. You may reach out to retailers@answerspetfood.com for program applications.
BRONZE LEVEL
+ Answers Mix & Match Loyalty Program (M&M)
All retailers carrying Answers products may participate in this program, NO SALES MINIMUMS REQUIRED. This program is designed to allow your customers to mix and match their purchases
of M&M products in the AdditionalTM and RewardsTM line only. Buy 12 get the 13th item free (free item is the lowest-cost item/SKU on customer Mix & Match Card). The customer may purchase an assortment of any qualifying M&M products and will receive their 13th free once the 12th purchase is made. Answers will provide you with the program materials for tracking the quantities your customers redeemed for the month. Each individual store will submit their M&M redemptions to their choice of distributor for reimbursement monthly.*
+ Employee Feeding Program 10% Off (EFP10)
Our Employee Feeding Program is available to all retailers supporting Answers Pet Food. This program allows for a 10% discount to employees on the entire line of Answers products to reward the staff for exceeding optimum growth, and to better educate customers on our products. Your store will be provided a EFP10 order form that will automatically calculate the 10% based on our MSRP.
*Mix & Match is not available on ASTRO.
www.answerspetfood.com | retailers@answerspetfood.com | This publication is AnswersTM Pet Food property, is confidential, and is intended solely for the use of the individual or entity to whom this is addressed. Any other uses, retention, dissemination, forwarding, printing, or copying of this communication is strictly prohibited. ©2020 Answers Pet Food. All Rights Reserved.
Program descriptions and qualifications