Page 10 - 2020 Answers Retailer Handbook

AnswersTM e-commerce shop online program (AESOP) Operations and guidelines
AnswersTM E-Commerce Shop Online Program (AESOP) is specifically created with retailers in mind. Our custom platform has been built to incorporate sales for our loyal retail partners. Because of the increasing demand for online shopping, we knew we had to offer a viable online solution to reach our customers in more remote locations across the US. In contrast to the traditional third-party sites that cut out brick and mortar stores, we have created a system where we integrate personal retail assistance and sales, along with the convenience of product availability. This will allow our retail stores to become engaged in our AESOP program and will also provide value-added service to your customers. In order to protect our independent business partners from online competition not associated with Answers, our business model has a 5% mark up over our suggested retail pricing (plus shipping and handling, and tax) that encourages customers to use our unique store code system to save. Stores can earn their tier commission percentage of all their customers online transactions for AnswersTM product purchase price only, excluding taxes, shipping and handling. Commission will be credited back to the store via your choice of distributor monthly.
Commission
TIER THREE $3,001 AND HIGHER
Monthly wholesale store sales greater than $3001 will receive a 6% commission (online sales not counted toward tier qualifications). Required to stock one SKU
of each line (AdditionalTM, DetailedTM Dog and Cat, StraightTM, RewardsTM) in store.
TIER TWO $1,001 - $3,000 AND HIGHER
Monthly wholesale store sales between $1001-$3000 will receive a 4% commission (online sales not counted toward tier qualifications).
Required to stock one SKU of each line (AdditionalTM, DetailedTM Dog and Cat, StraightTM, RewardsTM) in store.
TIER ONE $1 - $1,000 AND HIGHER
Monthly wholesale store sales between $1 and $1000 will receive a 2% commission (online sales not counted
toward tier qualifications). Required to stock one SKU of each line (AdditionalTM, DetailedTM Dog and Cat,
StraightTM, RewardsTM) in store.
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