Page 196 - Cambridge IGCSE Business Studies

Cambridge IGCSE Business Studies Section 3 Marketing

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Figure 14.2 There may be the potential for increased
sales in other countries

KEY TERM The increase in international marketing has been made possible because of
developments in technology, for example the internet, better transport and
Barriers to trade: usually taxes, communication links and agreements between different countries, which have

quotas or bans that one country
reduced some of the barriers to trade between foreign countries.
places on the goods of other
countries to prevent or increase
the cost of them entering that EXPLORE!
country.
Using newspapers, magazines, the internet or other media sources, find examples of
businesses that have recently located in your country, or are looking to set up in your country.

Fuji Xerox sees big Burma opportunity

Barriers to trade: A growing number of Japanese fi rms are now increasing
see Chapter 26, page 328.
their presence in Burma.
Photocopying giant Fuji Xerox is one such company aim-
ing to boost its business in Burma.
The company’s Asia Pacifi c president recently said that
Burma offers big opportunities for his business.

Source: Adapted from www.bbc.co.uk/news/business-22147118