Page 3 - 2019 JUNE SHOW SPONSORSHIP KIT

Rider Demographics

Riding has always played a significant role in American society and economics. It is a family-oriented sport that demands

and instills discipline, confidence and commitment. Riding is one of the few sports that reaches out to and crosses all
target groups (age, gender, income). Horses have a very broad and deep national appeal, as evidenced by the following

statistics provided by a survey in the American Horse Council:

27 million 14.6 million 9.2 million 88 million

The number of people over The number of people over The number of horses owned Total attendance at
the age of 12 in the United the age of 12 in the United in the United States. sanctioned horse-related
States who ride a horse at States who ride a horse on a events.
least once every year. regular basis.

What are the National Rider Demographics?

Industry statistics indicate the following;

◆ (85%) of participants are women.

◆ The average age is 39 years.

◆ Average income in excess of $185,000 per year.

◆ Average net worth in excess of $955,000

◆ 80% have a minimum four-year college degree.

◆ The average home value is $594,000

◆ 81% own their primary residence outright.

◆ 15% own a second home.

◆ 43% travel on airlines more than 16 times per year.

◆ 97% hold one or more credit cards

◆ Number of vehicles owned: 3

◆ Average number of equestrian events participated in each year: 6+

◆ Average number of horses owned: 4

◆ Spends $16,000 per year on equine-related purchases.

Fairfield County Hunt Club | June 2019 Benefit Horse Show Sponsorship Opportunities