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CHAMBER NEWS

Join Today Madoc’s Holiday Pop Up Shop
613 473 1616 This Madoc & District Chamber of Commerce is kicking off their first annual Holiday Pop Up
Shop. This year we will be located at 36 Durham St. next door to the dollar store from
November 17th to December 16th. The shop will be open on Friday evenings 4pm to 7pm and
on Saturdays from 10am to 4pm.

THE HOLIDAY SEASON IS FAST APPROACHING
It's almost time to start getting ready for Christmas Shopping, Community Events and Christmas. Have you have to start
thinking about your marketing. Besides being the most wonderful time of the year, the Christmas season is a profitable time
of the year. I like to share with you one of the best ways you can boost your holiday sales and that is by making changes to
the ways in which you're marketing your business to customers and prospects alike. Here are three ways you can bring in
more business over the holidays, all while pleasing your customers and delivering a wonderful experience that will keep
them coming back for more.
Establish your Black Friday marketing early.
First, plan ahead. Take some time to brainstorm and come up with a marketing campaign. Figure out the price slashes, special
offers and outlets that you're going to offer and decide on which channels to advertise (social media, website, print, etc.). Next,
work with your graphic artist or use a handy tool like Canva to get your artwork ready. Make sure all of the information on the
banners is correct. You don't want a misunderstanding on Black Friday.
Combine sales and charity.
This time of the year is focused around giving to those who are less fortunate. You'll often see businesses partner with big-name
charities around Christmas to help kids who don't have the means to celebrate the holidays due to a variety of circumstances,
veterans who were abandoned after their service or people who are terminally ill and can use a little kindness in their life.
These businesses often see increased sales as a result of their good deeds.
Get festive.
The holidays are a great time to add new festive photos to your website to get people excited about the season and your special
offers. You can find great free stock photos on sites like Unsplash. You can also add a countdown timer to let people know when
your amazing deals start.

Don't forget to plan ahead for your email marketing. Use creative subject lines or festive emojis in the subject line to
increase open rates. Customize and personalize your emails so your recipient feels special this holiday season.
The holidays are an important time of year to everyone. There's a good chance that people who shop with you over the
holidays will stick around if you offer them a quality service or product that they can feel good about. You may have to do
some tweaking every year, but you can use these methods to develop a strong marketing campaign and ring in the New Year
with happy customers and a fantastic profit margin.

Article written by: Shari Pearce, SDP COMMUNICATIONS

Local Representative
Cameron Wade
705 868 8160