Page 113 - Drive First Gear Complete - Web

Your

Product Knowledge

Resources

IF
KNOWLEDGE WELCOME & ORIENTATION / TRAINING ROADMAP

IS

POWER... PRODUCT KNOWLEDGE / BRANDS / YOUR PRODUCT KNOWLEDGE RESOURCES

then product knowledge is selling
power! Product knowledge can
be the difference between closing
and not closing a sale, and it’s also
highly useful for customer service
when troubleshooting service
calls.

There are several places to gain
product knowledge, including:

• The franchise intranet site
• Vendor websites
• Franchise consultant
• Managers and experienced
coworkers

Having a thorough understanding
of these resources will help you
gain the product knowledge you
need to demonstrate products,
overcome objections, and
effectively sell to customers.

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