Page 59 - Electronic Media

Introduction To New Media 59

E-MAGAZINE

It is simply an online electronic equivalent of a paper magazine.

Your existing printed magazine can be bulky and not fitting into
reader’s carriage. The reader may thus opt for reading it online where
he gets multitude of benefits such as easy browsing, convenient in
handling, pages not getting stale and probably the worst, not getting
misplaced. It provides ease and comfort to the end users who can
utilize the magazine more effectively than carrying a printed magazine.
Further they can share the magazine to their peers and subordinates. It
act as a digital replica(copy) of magazine containing information about
the magazine (with images and features) that are offered in and thus
increasing value for the reader.

Benefits:
# Saves printing and distribution costs associated with print media.

# E-Magazine being accessible anywhere and anytime.

# Easy to distribute - via the Web, email, floppy or CD-ROM.

# Outstanding for viral marketing as it can be passed on easily by
email.

# Issues of E-magazines can be stored and viewed lately and accessed
off-line.

# Can be upgraded easily on timely basis (if needed).
# Permanent information is read-only.

An online magazine shares some features with a blog and also
with online newspapers, but can usually be distinguished by its approach
to editorial control. Magazines typically have editors or editorial boards