Page 3 - Runway Fall 2018_mens_EN
P. 3
FALL IN LINE WITH THE
NEWEST TRENDS AT RW&CO.!
We like to move it, move it… this Q3, our collections are MADE
TO MOVE. Our new tagline speaks to the fact that many of
our clothing pieces have special attributes in them that are
ideal for a customer who is always on the go. To help illustrate
this, you’ll see a “Tech & Tailored” logo on a lot of our signage
(and online and in emails). We’ll show why something has
technical aspects (like stretch, recovery, non-iron, etc) or
tailored aspects (different fits, lengths). For example, our
large chino program is notorious for some tech aspects:
stretch (a.k.a. FusionFlexx), recovery, comfort, movement.
What else is new? All of our casual shirts are now meant to
be worn untucked. Below we’ll give you a list of all the reteks
for June and July.
There’s much more to come but this is it for June and July.
Stay tuned for details on the second half of Fall, coming soon!
THE RUNWAY TEAM
2
