Page 9 - Runway Fall 2018_mens_EN

THE

UNTUCKED

SHIRT

Short and long sleeve casual shirts will now be
1 3/4” shorter than dress shirts. We’ll be helping you
educate the customer in store and online. You’ll see
we’ve created a fun tagline for this: “Out is the new
in,” with supporting information on the lengths, as
well as telling them that “our new casual shirts are
engineered with relaxed styling in mind.” We want our
customers to know that we specifically designed our
shirts to be worn this way – it’s an effortless look that
makes them feel like they just rolled out of bed, but
a little more put-together. Basically, it won’t look like
they’re wearing a dress!

HERE’S A LIST OF ALL THE NEW
SHIRTS THAT ARE MEANT TO BE

WORN UNTUCKED:

Journal The Next Station Brand New Day
409300 410382 410015

409301 410385 410016
409298 410386 410969
409299 410387

408536 410389
408537 410390
408540
408541
409131

// SHIRT 410016 $75.90
// T-SHIRT 401771 $29.90
// 5 POCKET PANTS 406289 $79.90

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