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BRAND IDEA REALLY YOU.
A conviction that real women A brand platform that makes
are inspiring enough to make the the everyday aspirational.
Reitmans brand more appealing.
A brand idea that is truly
A brand platform that will captivating because it recognizes
have a strong influence because that things don’t need to be
it will demonstrate that it simply overdone.
understands women.
A celebration of women that
shine through styles that fit
their true selves.
REITMANS BRAND BOOK 48 CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
