Page 37 - 2019_NPPG_digital copy

JTG DAUGHERTY RACING

Tad Geschickter Jodi Geschickter Brad Daugherty

JTG Daugherty Racing, with NASCAR drivers Ryan
Preece and Chris Buescher in the Monster Energy
NASCAR Cup Series. JTG Daugherty Racing is the
definition of a family-run business that started 25 years
ago in a barn. 2019 JTG Daugherty announced a
revolutionary new NASCAR sponsorship strategy that
focuses on shopper themes and will help participating TEAM PREVIEWS
brands communicate more effectively with consumers
with Kroger.
TEAM PREVIEWS
TEAM PREVIEWS
The No. 37 Monster Energy NASCAR Cup Series entry
returns with Chris Buescher at the wheel. In previous
seasons, the team had numerous brands that rotated
on the hood from race to race, making it difficult for any
particular brand to consistently communicate with the
race fans. In 2019, the team will highlight shopper themes
throughout the season that allow groups of brands to
communicate with fans when they are most likely to be
focused on specific buying occasions.

The No. 47 Monster Energy NASCAR Cup Series entry,
driven this year by Sunoco Rookie of the Year contender
Ryan Preece, will highlight and promote the new Kroger
shopping and delivery options. Kroger’s expanded
services allow shoppers to order groceries online for
curbside pickup, delivery from a nearby Kroger store
to homes, and a ship to home service accessible from FOLLOW ONLINE
anywhere in the country.

JTGD opened in 1995 with its first program being in the
NASCAR Xfinity Series. Once again in 2019, the team
has a technical alliance with Chevrolet powerhouse
Richard Childress Racing, which includes power by ECR @JTGRACING /JTG_RACING
Engines.

2019

TEAM DRIVERS

CHRIS BUESCHER RYAN PREECE

THE OFFICIAL NASCAR 2019 PREVIEW & PRESS GUIDE 37