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inside the

broadcast

The toughest sport on dirt needs a television crew that can handle the unique challenges that broadcasting the PBR’s Built

Ford Tough Series presents. The PBR broadcast team, featuring announcer Craig Hummer and executive producer David
Neal, help bring that battle of man vs. beast to millions across the globe. BY KRISTIAN LIMAS

eek in and week out the talented Hummer makes the trek across the country Television Production
broadcast team at CBS and CBS just like everybody else on the BFTS, so Built Ford Tough Series telecasts are produced
WSports Network bring the PBR’s his insights into the yearlong journey to for the PBR under a multi-year agreement with
best into living rooms across the country the World Finals are invaluable to fans. David Neal Productions, a Los Angeles-based
Photo: BullStockMedia.com
with hundreds of hours of Built Ford Tough production company led by 35-time Emmy
Series programming. And when the team “There is definitely something to that,” Award winner and Peabody Award winner
arrives in Las Vegas for the biggest event Hummer said. “Not just for me, but David Neal, who serves as executive producer.
of the season, the Built Ford Tough World for the whole broadcast team as well. Nine-time Emmy Award winner Carlos
Finals, the stakes raise for them as well. Much like the riders, we start the DeMolina is in his seventh season as
countdown and we do get very excited.” coordinating producer for BFTS events. He has
Led by Emmy Award winner and Peabody more than twenty-nine years of experience,
Award winner David Neal, and his Hummer is no stranger to big calls in big including sixteen with NBC Sports. Aside from his
company David Neal productions, the moments, and his broadcast style is very work with PBR, DeMolina currently serves as a
team in charge of covering every aspect of much built on letting the imagery explain producer on Showtime’s Inside The NFL, College
the BFTS are up to the task. itself and placing his own punctuation Hockey on CBS Sports Network and MLS Soccer.
at the end. He has been around for Brian Douglas is in his seventh season as
In the booth every week covering the BFTS some very important moments, director of BFTS events. He has more than
thirty years of experience, including twelve as
is veteran broadcaster Craig Hummer, providing the narration for PBR history. head of television production for the Winter
who is in his 12th season as the lead play- Olympic Games. The freelance director has
by-play announcer of the BFTS. That’s not something he takes lightly.
been involved in coverage of the NBA, Major
League Baseball, Winter Olympics, Summer
For Hummer, who has covered over fifty “I usually do the same amount of Olympics and countless NCAA events.
sports and attended several Olympic homework,” Hummer said. “Since it Cory Kelley is in his seventh season
Games, there are few things that can is my voice as the final stamp of what as creative director. He is the owner of
match the spectacle of the toughest sport the viewers get to see, it is fun to see ChromaZone Productions Inc., a leader in
on dirt. how you make each time unique.” sports and entertainment post-production,

located in Nashville, Tennessee, and is an
Emmy Award nominated storyteller.