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TOUGHNESS

SHOULD BE Dear PBR Fans, coverage including multiple cameras and a dedicated broadcast

team providing incisive reporting, immediate highlights and rider
REWARDED What a season it has been! interviews. RidePass members can also access live and on-demand
coverage of international events, including the PBR Global Cup.
The cowboys of the PBR here in Las Vegas are battling amidst
the tightest points race in our sport’s 24 years. Fans are asking,
RidePass will offer live “companion coverage” for all PBR on CBS
can Eduardo Aparecido close out a career-year to claim the
events, bringing fans a unique perspective of the action from PBR
gold buckle and $1 million? Will fellow Brazilian Kaique
Pacheco capture the world title many predict is just a matter Insiders both on and off the dirt. Then at midnight, members
will have access to full on-demand replays of the televised events.
of time? Can reigning PBR World Champion Cooper Davis,
who has represented our sport so gracefully this year, go back RidePass will serve as your destination for all things PBR and
to back? And how about young phenoms Jess Lockwood, Western sports, with monthly and annual memberships priced
battling through a few tough injuries, and Derek Kolbaba, who affordably for hundreds of hours of programs and live events. It will
GET YOUR FREE ACCOUNT TODAY! caught fire in the second half with consecutive walk-off wins? initially debut on a new mobile app and website, but it will quickly

become available on other services such as Amazon, Apple TV and
Online at PBR.com/PBRewards The competition in our sport on both the cowboy and bull side of Roku. Fans with the PBR app will receive an automatic update in
each ride has never been better, and in 18 years with PBR, capping January and can then join.
OR an amazing season, I have never been more excited for World Finals Immediately, you’ll want to check out a free preview of
week. As the PBR has celebrated America and its true heroes in
Call PBR Customer Service packed arenas across the U.S., continues to thrive in five countries and RidePass from the Global Cup in Edmonton. Information

at 1-800-732-1727 prepares for the inaugural PBR Global Cup in Edmonton (Nov. 9-11) on how to access those events is available on PBR.com.
followed by Sydney (June 8-10, 2018), there’s so much to be excited
AND about, including new and better ways to experience the sport you love. While we enjoy championship week in this dynamic city and look
toward another great season in 2018 – beginning at Madison
Start Earning Points Today! You, our loyal fans, have emphatically asked for more PBR. We’ve Square Garden in less than six weeks – I want to express my
sincere and deep gratitude to every fan here in Las Vegas who is
been listening and working hard on a solution. We are now very
excited to introduce RidePass – a new digital streaming product supporting this city and our sport following the recent, unspeakable
Enter Promo Code 8SECVOL4 launching Jan. 1 that will offer vast PBR and Western sports tragedy. Las Vegas has been PBR’s second home for as long as
content to engage with your favorite PBR stars and personalities.
we’ve been around, and we are proud to call it our home away from
and Earn 100 Bonus Points! Complementing our great TV offering on CBS, this robust digital home. Our thoughts and prayers remain with all those affected
by the tragedy. In their honor and bolstered by the ideals core to
(Code expires 12/31/17) platform will provide fans with more live bull riding action, spanning our nation, we stand together in defiance of any attempts to sow
multiple PBR tours and in a higher-quality digital production than fear, create discord, divide us, or tarnish this city and our country.
previously available on PBR LIVE. Beyond significantly expanding
digital access to every non-televised PBR event, we’ll also bring God bless you. God bless this great city. And God bless America.
you additional live Western sports events, as well as news, analysis,
highlights, behind-the-scenes programming and original series. Now let’s go enjoy some bull riding!
By joining the PBRewards program you will earn points towards merchandise, With RidePass, members will have live and on-demand access Best,

digital downloads, and exclusive experiences like Early Entry, Dirt Access, to non-televised PBR events – including select Built Ford Tough Sean Gleason
CEO, Professional Bull Riders
Series rounds and Velocity Tour events – with television-quality
Meet & Greets and more just for being one of the TOUGHEST FANS ON DIRT! 3 5