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World Champion Davis used three round wins, including and by vocalizing those desires can “speak
Cooper Davis a 15/15 Bucking Battle victory, to earn a them into existence.”
h
2016 ad a request for season-high 850 world points.
event organizers when he arrived in Big “It is the most powerful thing in the
Sky, Montana, at the end of July for the But back to Davis’ riding song, which has world,” McGregor told USA Today Sports
Real Time Pain Relief Velocity Tour event. since become a blend of both “Back to in August. “It is the belief that you are able
Back” and “All The Way Up” thanks to PBR to create whatever situation that you want
Davis wanted to change his pre-ride music Music Director Marc Stephenson. for yourself and no one can take it from
for when he was inside the bucking chute. you. It is believing something is already
Normally, Davis had been famously known The decision to switch was less of being a yours, and then doing whatever you have
to get ready inside the chutes with “All The
Way Up” blaring out of the speakers inside
various arenas across the United States.

It was a fitting song last year as Davis made “Last year was not luck, it is
it all the way to the top of the PBR world
standings to take home the 2016 world hard work and dedication.”
title.
-COOPER DAVIS

This year is different, though.

Davis is trying to become just the second
rider in PBR history to repeat as World
Champion and join three-time PBR World Drake fan, but rather being a Conor to so that it comes true.”
Champion Silvano Alves (2011-12) in the McGregor supporter.
record books. The prized UFC fighter’s mentality – and
McGregor has famously promoted his confidence – struck a chord with Davis,
So he decided to make a change. belief in the Law of Attraction and the who began the month of October fifth in
notion of visualizing your future success. the world standings.
Davis wanted to make his new song Drake’s
“Back to Back.” Way before he became an international “I watch a lot of Conor McGregor’s promo
superstar, McGregor would sit at home videos and he says you have to envision it,
It was a subtle sign that Davis was kicking in Ireland and visualize himself making speak it and then it happens,” Davis said.
off his second half run with a little swagger it to the UFC and one day becoming a “Envisioning it is just helping me get my
in his step. Davis was confident he could champion. He would also visualize himself mind right.”
overcome a 1,501.67-point deficit in the escaping poverty and owning the fanciest
world standings and make a serious run at cars of his imagination. Davis is now envisioning himself on top
the 2017 world title. of the shark cage inside T-Mobile Arena
The Law of Attraction is an ideology on the final day of the season hoisting
Davis has done just that in the three that dates to the 19th century, but it has the World Championship trophy for the
months leading up to the World Finals. enjoyed a resurgence in popularity thanks second consecutive year.
to the 2006 book and movie, “The Secret,”
The third-year pro was able to surge to within by Rhonda Byrne. “That is all part of it,” Davis said. “If you
550 points of the world lead thanks to a 3-for- can see it and believe it, you can make it
5 winning performance the PFIWestern.com The theory’s core principles are that happen. That is what I was lacking at the
Invitational, presented by Bass Pro Shops, in anything is possible and that an individual beginning. Not that I didn’t know I could
Springfield, Missouri, in September. can imagine a new reality for themselves

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