Page 60 - S Summer 2024

Hai
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While designing her wedding dress, the founder and creative director of London-based label Hai, Tess Vermeulen, decided now was the perfect time to bring her dreamy bridal visions to life. Anchored towards honouring the beauty of crafted materials like silk and stretching the possibilities of the fabric through experimentation, Hai creates intentional designs that the wearer can return to more than once. Hai pushes a sustainable notion of continuous use, even if it’s a wedding dress. Uniquely, they are repositioning the wedding dress as a wardrobe staple instead.
A minimal, made-to-order lineup of nine pieces, Hai’s bridal collection holds a piece for every bride or wedding calibre. Nestled between elegant and playful, Hai’s ready-to-wear pieces, like the little silk bags, were incorporated into weddings long before an official bridal collection was released. Hai’s pieces were already favoured amongst brides, making the extension a natural evolution. “We’ve loved experimenting with different styles and really exploring what makes this collection unique to us,” says Vermeulen.
Today, pieces like the Mia dress of Dupion silk offer the signature Hai embodiment. Or pieces like the Lena dress, a sheer, lightweight and romantic lace dress, nod to the vintage bride look. Completing the line are accessory offerings. The Nelly veil is a glamorous two-tier veil featuring a ruffled edge, and the Rosette gloves, made from floral tulle lace, tie the collection together for the perfect touch of daintiness.
SMAGAZINEOFFICIAL.COM BRIDAL
Hai: photo courtesy of Hai.