Page 102 - [MTZ] VISCOM-15 Final
P. 102

GUERILLA ADS                          Advertising








                                                                             Explanation


                                                                             Guerrilla marketing is an advertisement strategy in

                                                                             which  a  company  uses  surprise  and/or

                                                                             unconventional interactions in order to promote a

                                                                             product or service.



                                                                             Size


                                                                             3.5 feet x 2 feet





                                                                             Typography


                                 Guerilla Ads 1                              Font: United Kingdom (For Commercial Use).

                                                                             The choice of this font and typeface is chosen

                                                                             according to suitability and facilite the concept of

                                                                             this project.










                                                                                                                 CORPORATE IDENTITY MANUAL    101
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