Page 2 - [MTZ] VISCOM-15 Final

TABLE OF CONTENT CORPORATE IDENTITY MANUAL

Signature System Continuation Sheet 34 Advertising
Company Profile 1-6 Staff Card 35
Corporate Signature 7 Membership Card 36 Poster
Rasional Logo 8 Invoice 37 Teaser 63-68
Alternative Logo 9 Receipt 38-40 Launching 69-70
Slogan 10 Envelope 41-42 Follow Up 71-72
Black & White 11 Envelope Window 43-44 Tactical 73-74
Signature Guideline 12
Incorrect Logo 13-15 Merchandise Item Press Ads 75-84
Signature Positioning 16 Mask 45-46 Transportation 85-92
Grid & Balance 17 Medal 47
Responsive Logo 18 Sport Bottle 48 Billboard 93-95
Golden Ratio 19 Jersey 49 Bunting 96-97
T shirt Three Quaters 50 Kiosk 100

Typography Corporate Attire Booth 100
Typography 20-21 Business Suits 51-52 Guerilla Ads 101-102
Primary Typeface 22 T-Shirt Roundneck 53 Social Media Ads 103-104
Secondary Typeface 23 Collar Shirt 54 Youtube Skippable Ads 105-106
Online Banner

107-108
Social Media Ads 109-110
Corporate Color Livery/Transportation TV Commercial 111
Rational Color 23-24 Pickup Vans 55-56
Corporate Color 25 Packaging
Watermark 26 Promotional Items
Option Color 27 Voucher 57
Reverse Color 28 Technical Drawing 112-117
Grayscale 29 Environmental Graphic Design Illustration 118-122
Background Color 30 Decals Applications 58-59
Building Signs Applications 60 Product Usage 123-128
Jersey
Stationary System Medal 129-133
Logo Animation
Animation 61-62 Pellet 134-137
Stationary & Mailer Shield Kit 138-140
Business card 32
Letterhead 33 Innovation 141-150