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TABLE OF CONTENT CORPORATE IDENTITY MANUAL
Signature System Continuation Sheet 34 Advertising
Company Profile 1-6 Staff Card 35
Corporate Signature 7 Membership Card 36 Poster
Rasional Logo 8 Invoice 37 Teaser 63-66
Alternative Logo 9 Receipt 38-40 Launching 67-69
Slogan 10 Envelope 41-42 Follow Up 70-72
Black & White 11 Envelope Window 43-44 Tactical 73-75
Signature Guideline 12
Incorrect Logo 13-15 Merchandise Item Press Ads
Signature Positioning 16 Mask 45-46 Newspaper 77-80
Grid & Balance 17 Medal 47 Magazine 81-83
Responsive Logo 18 Sport Bottle 48 Transportation 84-90
Golden Ratio 19 Jersey 49
T shirt Three Quaters 50 Billboard 91-93
Typography Corporate Attire Bunting 94-96
Typography 20-21 Business Suits 51-52 Kiosk 97-99
Primary Typeface 22 T-Shirt Roundneck 53 Booth 100-101
Secondary Typeface 23 Collar Shirt 54 Guerilla Ads 102-104
Social Media Ads
105-107
Youtube Skippable Ads 108-110
Corporate Color Livery/Transportation Online Banner 111-116
Rational Color 23-24 Pickup Vans 55-56 Innovation 117
Corporate Color 25
Watermark 26 Promotional Items Packaging
Option Color 27 Voucher 57
Reverse Color 28
Grayscale 29 Environmental Graphic Technical Drawing 118-123
Background Color 30 Decals Applications 58-59 Design Illustration 124-128
Building Signs Applications 60 Product Usage
Stationary System T-Shirt 129-137
Logo Animation
Animation 61-62 Medal 138-140
Stationary & Mailer Bullet 141-142
Business card 32 Jersey 143-147
Letterhead 33