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Humor as a Persuasive Design Element in Human-Computer Interaction
IEM-A-07
Hadar Zohar; hadarzoh@gmail.com Dvir Naim; naimd1356@gmail.com
Advisor: Dr. Adi Katz
SCE - Shamoon College of Engineering, Ashdod
Today, user interfaces are not only functional tools but also forms of communication that shape users’ emotions, perceptions, motivation and behavior. This study investigated the impact of humor in microcopy (text) and accompanying images on user experience and motivation, when encouraging students to complete teaching surveys.
We conducted a controlled experiment, at the YOUsability center using an eye-tracking device, in a between-subjects design. Participants were randomly assigned to one of six message conditions, differing in text type (humorous/neutral) and image type (humorous/ neutral/none).
We collected user perceptions from a questionnaire and recorded eye-tracking parameters during the interaction. Our findings shed light on persuasive design with an emphasize on the “Fogg Behavior Model,” which highlights motivation, ability and triggers.
Keywords: between-subjects design, eye-tracking, human-computer interaction, humor, microcopy, persuasive design, user experience
Optimization and Improvement of Production Processes at Barkan Wineries
IEM-A-08
Batel Avizrat; batelaviz@gmail.com Ellen Vaknin; ellen.akopiann@gmail.com
Advisor: Dr. Alisa Voslinsky
SCE - Shamoon College of Engineering, Ashdod
This project examines the wine production process at Barkan Wineries, to identify waste sources and improve efficiency. This process includes multiple stages, from harvesting to bottling, each potentially causing material loss, disruptions and extra costs. A detailed analysis was conducted using observations, measurements and process simulations in Arena software. The findings showed that waste mainly results from mismatches between labels and bottles, order processing errors and loss of wine during transfers between tanks. Potential solutions explored included inventory optimization, improved coordination, and error reduction. The results indicated a significant potential for waste reduction, increased efficiency and quality improvement, leading to cost savings and better operations. Implementing these recommendations would enhance efficiency and enable the maintenance of high production standards.
Keywords: Barkan Wineries, inventory management, operational efficiency, production processes, waste