Page 41 - The EDIT | Q3 2017
P. 41
41
Intelligent Data Layers
Discovery
In 2012, ‘Digital Universe Study’ revealed that only 0.5% of the world’s data is used for analysis. Wait! Let this sink in. Only 0.5%. Imagine the potential that the other 99.5% of the data holds. But why do we not extract value from this 99.5%? It is not that most companies don’t want to, it is more that they do not know how to.
“Marketing without data is like driving with your eyes closed.”
[Dan Zarella, Social Media Scientist]
Continued over >
THE EDIT ISSUE 7 | Q3 2017
