Page 78 - The EDIT | Q3 2017
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Thoughtleader
A take from PHD Pakistan
The last decade has been one of the most transformative and exciting times for the marketing and communications world. The rapid evolution of technology has radically changed the way traditional media agencies operate, forcing them to evolve to meet clients’ and consumers’ ever-growing expectations. Even slower-to-adapt
By Neesha Dara Khan
markets like Pakistan are experiencing a shift in the way agencies, brands and consumers interact on a daily basis.
Along with technology developments came challenges and opportunities for Pakistan and the wider developing world. This article is about identifying and finding ways to tackle them.
THE EDIT ISSUE 7 | Q3 2017
