Page 11 - Impact Report_2020

Guests and Members in 2020

824,906 guests

156.9M guests since 1934

112,026 member households

141,167 Holiday Magic® attendance

Social Media

31% increase in number
of Instagram followers

The chats have been repurposed to enhance the zoo-going increase in subscribers
experience for guests. Scanning a QR code posted on a sign 12.9%
outside an animal habitat will take zoo visitors to a “Bringing across all channels
the Zoo to You” chat about that animal.
The HAMILL FAMILY PLAY ZOO staff created 442% increase in video
the nature play video series “Bringing the Play Zoo to You.” views on Facebook
The weekly videos demonstrated hands-on activities that
gave children and their caregivers opportunities to explore
wildlife and nature together while quarantining at home. Volunteer Engagement Program
Each video, produced in both English and Spanish, was
reviewed for accessibility for children with disabilities.
These videos made it possible to convey CZS’ conservation 563 volunteers
message to people beyond the physical zoo.
30,852 hours of service
Zoom Classrooms contributed by volunteers
Our staff reported that holding classes and program meetings
using videoconferencing software, such as Zoom, had unexpected $902,113 value of service to
benefits. It removed barriers that limited participation in some of the Society
our programs. For example, teachers who live hundreds of miles
away from Brookfield can now enroll in our teacher professional 700 cloth face masks sewn
development classes. High school students living in neighborhoods by Merry Mask Makers
with limited transportation options are now applying to become
King Conservation Science Scholars. for on-site employees
The tools that were necessary during pandemic conditions
have become part of our programming going forward.

CHICAGO ZOOLOGICAL SOCIETY | 2020 IMPACT REPORT 9