Page 84 - SPAR CI Brand Manual Sri Lanka 2017 E.cdr
P. 84
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2QH +@MJ@ HR RXMNMXLNTR VHSG UHAQ@MS BNKNTQR @MC SGDRD BNKNTQR DWSDMC SN LTBG NE SGD OQNCTBS VGHBG HR CHROK@XDC HM SGD
EQDRG CDO@QSLDMSR NE NTQ RSNQDR 1@SGDQ SG@M DLTK@SHMF SGDRD BNKNTQR HM SGD CġBNQ @MC jMHRGDR VD TRD 2/ 1 CDRHFM
HMSDMSHNMR Q@SGDQ OK@BD DLOG@RHR NM SGD OQNCTBS AX @KKNVHMF HS SN BQD@SD HSR NVM CNLHM@MS BNMSQ@RS @F@HMRS SGD RSNQD
CHROK@XR @MC CDBNQ@SHUD @RODBSR
3GD HMSDQHNQ CġBNQ @MC CDRHFM NE SGD RSNQD HR SGDQDENQD HMSDMSHNM@KKX RHLOKD @MC TMCDQRS@SDC VHSG VHCD TRD NE MDTSQ@K
BNKNTQR @MC M@STQ@K L@SDQH@K @MC SDWSTQDR 3GHR RHLOKHBHSX HM CDRHFM @KKNVR SGD OQNCTBS SN AD SGD UHRT@K DKDLDMSR VHSGHM SGD
RSNQD VGHKD SGD ETQMHRGHMFR @MC CġBNQ QDL@HM S@RSDETKKX TMCDQRS@SDC BQD@SHMF @M @SSQ@BSHUD A@BJCQNO NM VGHBG SN CHROK@X
SGD RSNQDR OQNCTBSR
-DTSQ@K O@HMS O@KKDSR @MC RNES M@STQ@K L@SDQH@KR @MC jMHRGDR G@UD FQD@SDQ CDRHFM KNMFDUHSX @MC CN MNS E@KK ENTK NE SGD
SDMCDMBX ENQ E@RGHNM@AKD BNKNTQR @MC L@SDQH@KR SN ADBNLD C@SDC NQ SN KNRD L@QJDS QDKDU@MBD 3GDRD MDTSQ@K A@BJCQNOR HM
SGD RSNQD @KKNV OQNCTBSR NQ @QD@R SN AD GHFGKHFGSDC SGQNTFG SGD TRD NE RHLOKD BNKNTQETK DKDLDMSR RTBG @R RHFM@FD NQ
FQ@OGHBR 3GD BNMSQ@RS NE SGDRD BNKNTQETK DMG@MBDLDMSR @F@HMRS @ MDTSQ@K A@BJFQNTMC L@JDR SGDRD @BBDMSR E@Q LNQD
DEEDBSHUD @MC OQDUDMS SGDL EQNL ADBNLHMF KNRS HM @ RD@ NE BNKNTQ @MC BNMETRHNM
3HKDC V@KK jMHRGDR @QD SN AD DHSGDQ AK@BJ NQ VGHSD HM BNKNTQ SGDRD BNKNTQR G@UD ADDM RDKDBSDC SN QDCTBD SGD UHRHAHKHSX NE SGD
V@KKR SN HLOQNUD EDDKHMFR VGHBG L@X B@TRD SGD RSNQD SN EDDK BK@TRSQNOGNAHB VGHKD @KRN OQNUHCHMF @ RTHS@AKD A@BJFQNTMC NM
VGHBG SN CHROK@X OQNLNSHNM@K FQ@OGHBR NQ CDO@QSLDMS@K HMENQL@SHNM @MC RHFM@FD !K@BJ NQ VGHSD A@BJFQNTMCR CN MNS
ONRD @MX QHRJ NE BNKNTQR NQ SDWSTQDR TRDC HM RHFM@FD NQ OQNLNSHNM@K FQ@OGHBR BK@RGHMF VHSG SGD A@BJFQNTMC V@KK jMHRGDR
#FBO USFF 8BMMQBQFS [ %NQ BQD@SHUD GHFGKHFGSR HMRHCD SGD RSNQDR !D@M 3QDD RHS CNVM NQ RDQUHBD @QD@R @ V@KKO@ODQ CDRHFM
VGHBG G@R ADDM DWBKTRHUDKX CDUDKNODC ENQ 2/ 1 HR SN AD TRDC
Y 8BSN (SFZ 5JMF 1BOUPOF 8BSN (SFZ $ [ 3GD LL W LL V@QL FQDX SHKD RDKDBSDC ENQ ATSBGDQX @MC
jRG CDO@QSLDMS RDQUHBD @QD@ V@KK jMHRGDR G@R @ L@SS FK@YDC jMHRG VGHBG QDCTBDR QDkDBSHNMR @MC @KRN QDCTBDR UHRHAHKHSX NE
LNHRSTQD KHFGS CHQS @MC jMFDQ OQHMSR
$IBSDPBM #MBDL 1BJOU [ 2DKDBSDC O@HMSDC RTQE@BDR @QD SN AD O@HMSDC HM ,@SS /@MSNMD !K@BJ B O@HMS 3GD BG@QBN@K AK@BJ
O@HMS jMHRG HR SN AD TRDC NM RDKDBSDC V@KKR HM NQCDQ SN BQD@SD @ MDTSQ@K XDS RSQHJHMF BNMSQ@RS SN SGD RTQQNTMCHMF CġBNQ
3FE "DDFOU $PMPVS [ 3GD @OOKHB@SHNM NE SGD QDC @BBDMSR LTRS AD CNMD S@RSDETKKX @MC RO@QHMFKX HM NQCDQ SN CQ@V @SSDMSHNM
SN @M DKDLDMS GNVDUDQ HS RGNTKC MDUDQ ADBNLD NUDQONVDQHMF HM HSR @OOKHB@SHNM 3GD TRD NE QDC @BBDMSR VNTKC AD NM
OQHL@QX RHFMR SGD RNES CQHMJ ATKJGD@C CDBNQ@SHUD KHFGS ODMC@MSR @MC OQNLNSHNM@K @MC OQHBD SHBJDSHMF
4UBJOMFTT 4UFFM 1MBUF "OE 5VCF [ 3N BNLOKHLDMS SGD RHLOKD CDRHFM @MC TRD NE M@STQ@K L@SDQH@KR RS@HMKDRR RSDDK G@R ADDM
RDKDBSDC @R SGD OQDEDQQDC L@SDQH@K ENQ LDS@K jMHRGDR @MC ETQMHSTQD DKDLDMSR
#MBDL 8IJUF .FUSP 5JMF [ 3GD AK@BJ ,DSQN SHKD G@R ADDM RDKDBSDC @R SGD RODBHjDC jMHRG ENQ SHKDC V@KKR HM SGD !D@M 3QDD
@MC 6GX-NS CDO@QSLDMS NE 2/ 1 RSNQDR
W ,@SS VGHSD SHKD [ %NQ @KK ENNC OQDO@Q@SHNM @QD@R @R VDKK @R SGD SHKDC V@KKR ENQ SGD RSNQDR ',1 RDQUHBD @QD@ @
LL W LL L@SS VGHSD FK@YDC SHKD G@R ADDM RDKDBSDC 3GD L@SS VGHSD SDWSTQD QDCTBDR QDkDBSHNMR VGHKD NEEDQHMF @
GXFHDMHB FK@YDC RTQE@BD VGHBG HR D@RX SN BKD@M @MC BNMENQLR SN HMSDQM@SHNM@K GD@KSG @MC ENNC R@EDSX RS@MC@QCR
1NAHM 1DC .@J ,#% HR SGD RDKDBSDC jMHRG ENQ RGNOjSSDC AN@QC ETQMHSTQD DKDLDMSR VGHBG CN MNS TRD M@STQ@K VNNC
L@SDQH@KR ATS VGHBG QDPTHQD SGD @OOD@Q@MBD NE M@STQ@K VNNC HM NQCDQ SN BNLOKHLDMS SGD CDRHFM NE SGD RSNQD @MC HSR ETQMHSTQD
DKDLDMSR 3GHR L@SDQH@K @MC jMHRG HR OQDCNLHM@MSKX TRDC ENQ RDQUHBD BNTMSDQ TMHSR BTOAN@QCR A@BJ V@KK TMHSR @MC ENNC
CHROK@X RGDKUHMF 3GHR L@SDQH@K @MC jMHRG L@X AD DWSDMCDC SN NSGDQ DKDLDMSR RGNTKC HS AD RN CDSDQLHMDC AX SGD RSNQD
CDRHFMDQ
2NKHC SHLADQ [ 2NKHC SHLADQ G@R ADDM RDKDBSDC ENQ SGD BNMRSQTBSHNM NE EQTHS @MC UDFDS@AKD CHROK@X ETQMHSTQD 3GD TRD NE OTQD
M@STQ@K VNNC OQNLNSDR SGD M@STQ@K @RODBSR NE SGD OQNCTBSR NM CHROK@X @MC @CCR @ L@QJDS RSXKD EDDK SN SGD EQDRG OQNCTBD
@QD@ NE SGD 2/ 1 RSNQD
6GHSD 2NKHC 2TQE@BD [ KK RDQUHBD BNTMSDQR @MC RDKDBSDC ETQMHSTQD LTRS AD L@MTE@BSTQDC VHSG VGHSD RNKHC RTQE@BD
BNTMSDQR
[ )TMD
