Page 98 - SPAR CI Brand Manual Sri Lanka 2017 E.cdr
P. 98
,QWHULRU %UDQGLQJ
35,0$5< '(3$570(17$/ 6,*16
/QHL@QX CDO@QSLDMS@K RHFM@FD HR BNMRHCDQDC KNMF SDQL RHFM@FD 3GHR RHFM@FD ENQLR SGD OQHL@QX CDO@QSLDMS HCDMSHjDQ ENQ
XNTQ BTRSNLDQ 3GDRD RHFMR RGNTKC SGDQDENQD AD ONRHSHNMDC MN KNVDQ SG@M LL @ANUD jMHRGDC kNNQ KDUDK @MC RGNTKC
AD ONRHSHNMDC HM RTBG @ V@X SG@S SGDX @QD UHRHAKD EQNL @KK @QD@R NE SGD RSNQD
#DO@QSLDMS@K RHFMR G@UD ADDM CDRHFMDC ENQ @OOKHB@SHNM NMSN SGD HMSDQHNQ ATKJGD@CR E@RBH@ @MC V@KKR NE SGD 2/ 1 RSNQD
3GDRD RHFM@FD DKDLDMSR BNMENQL SN SGD "( @MC AQ@MCHMF RODBHjB@SHNMR DRS@AKHRGDC ENQ 2/ 1 2+
2HFM@FD O@MDKR VGHBG G@UD ADDM CDRHFMDC ENQ @OOKHB@SHNM NMSN NUDQGD@C ATKJGD@CR NQ E@RBH@ @QD SN AD L@MTE@BSTQDC
EQNL ", O@MDKKHMF VHSG @BQXKHB KDSSDQHMF @MC HL@FDR 3GDRD O@MDKR @QD CDRHFMDC @R eBKHO NMe SXOD RNKTSHNMR VGHBG B@M AD
RDBTQDC SN SGD RSNQDR ATKJGD@CR @MC BQD@SD TMHENQLHSX HM SGD RSNQDR CDO@QSLDMS@K RHFM@FD 3GDRD O@MDKR G@UD RODBHjB
BNKNTQR CDRHFMR @MC SXODE@BDR VGHBG @QD HMCHB@SDC HM SGD DW@LOKDR VGHBG ENKKNV
6@KK ,NTMSDC CDO@QSLDMS@K RHFM@FD
3GDRD RHFMR @QD L@MTE@BSTQDC EQNL EQDS BTS @BQXKHB KDSSDQHMF VGHBG HR jWDC CHQDBSKX NMSN SGD CDO@QSLDMS@K V@KK jMHRG 3GD
FQ@OGHB HBNMR CDOHBSDC NM SGD RHFM@FD CDS@HKR @QD BQD@SDC AX @OOKHB@SHNM NE EQDS BTS @BQXKHB RG@ODR NMSN @BQXKHB BHQBKDR
L@MTE@BSTQDC EQNL SGD R@LD @BQXKHB L@SDQH@K @R SGD RHFM KDSSDQHMF
2DBNMC@QX RHFM@FD
2DBNMC@QX RHFM@FD HR VQHSSDM TRHMF SGD @OOQNUDC 2 2ODDCV@X SXODE@BD @MC HR TRDC SN HMCHB@SD RDBNMC@QX
CDO@QSLDMSR NQ OQNCTBS B@SDFNQHDR @R VDKK @R ADHMF TRDC ENQ ODQL@MDMS HM RSNQD LDRR@FHMF 2DBNMC@QX RHFM@FD
DKDLDMSR LTRS @KRN AD L@MTE@BSTQDC TRHMF EQDS BTS @BQXKHB KDSSDQHMF @MC LNTMSDC @ANUD SGD QDKDU@MS CDO@QSLDMS NQ
OQNCTBS B@SDFNQX 6DKBNLD @MC 3G@MJ XNT LDRR@FDR RGNTKC AD LNTMSDC @OOQNOQH@SDKX @ANUD SGD DMSQ@MBD @MC DWHS NE
SGD RSNQD
-NSD SG@S @KK CHLDMRHNMR @MC CDS@HKR @QD A@RDC NM @
FDMDQHB RSNQD CDRHFM @MC ATHKCHMF VHSG @ BDHKHMF
GDHFGS NE LL @Ek "@QD RGNTKC AD S@JDM SN
BGDBJ @KK GDHFGSR NE RSNQD BDHKHMFR @MC RK@AR OQHNQ SN
L@MTE@BSTQHMF @MX ATKJGD@CR @MC RHFM@FD
42 .% "$(+(-&
DKDLDMSR 2GNTKC SGD GDHFGSR CHEEDQ EQNL SGD FDMDQHB
LL SGD QDRONMRHAHKHSX KHDR VHSG SGD NM RHSD
@FDMS ENQ 2/ 1 SN L@JD SGD MDBDRR@QX @CITRSLDMSR
SN ATKJGD@CR @MC RHFM@FD CHLDMRHNMR HM NQCDQ SN
BQD@SD SGD CDRHQDC @DRSGDSHB @OOD@K HM JDDOHMF VHSG
SGHR L@MT@K
3GD @CI@BDMS KHRSDC E@RBH@ RHFMR @QD HMSDMCDC ENQ HMSDQHNQ RHFM@FD NMKX @MC @QD SN AD RDKDBSHUDKX OK@BDC @ANUD SGD QDKDU@MS
@QD@ NE SGD RSNQD HM NQCDQ SN L@JD SGD BTRSNLDQ @V@QD NE SGD OQNCTBS NEEDQHMF @MC VGDQD@ANTSR NE SGD HMCHUHCT@K RSNQD
CDO@QSLDMSR @MC @QD@R
3GDRD RHFM@FD DKDLDMSR G@UD ADDM RDKDBSDC A@RDC NM SGDHQ RHLOKHBHSX @MC D@RD NE QD@CHMF @MC ENQL O@QS NE SGD FDMDQHB
CDRHFM QDPTHQDLDMSR DRS@AKHRGDC ENQ 2/ 1 2+ RSNQDR -N CDUH@SHNM EQNL SGD VNQCHMF NQ SGD SXODE@BDR VHKK AD ODQLHSSDC
2GNTKC @CCHSHNM@K CDO@QSLDMS@K RHFM@FD AD QDPTHQDC ENQ CDO@QSLDMSR VGHBG @QD MNS HMBKTCDC HM SGD KHRS @ANUD OKD@RD RDMC
SGD QDPTHQDLDMSR SN SGD 2/ 1 'D@C NE #DRHFM @MC #DUDKNOLDMS
[ )TMD
