Page 19 - SPAR CI Brand Manual 180207.cdr
P. 19
#$2(&- -# #$5$+./,$-3
SGD 2/ 1 !1 -# "NQONQ@SD (CDMSHSX
.((3 7+( )2//2:,1* 32,176 ,1 0,1'
42$ 3'$ 2/ 1 !1 -# 2$+$"3(5$+8
-# 3'$ 2/ 1 !1 -# ".,/.-$-32 ".11$"3+8
!DENQD SGD 2/ 1 !Q@MC HR TRDC HS RGNTKC AD BNMRHCDQDC @ fOQNCTBSt SG@S HR TRDC SN QDOQDRDMS SGD NQF@MHR@SHNM "NQONQ@SD
RS@SHNMDQX ATRHMDRR ENQLR OQDRDMS@SHNMR @CUDQSHRHMF ONHMS NE R@KD L@SDQH@KR K@ADKR DWSDQHNQ @MC HMSDQHNQ RSNQD RHFM@FD
OQNLNSHNM@K HSDLR NTSCNNQ AQ@MCDC HSDLR NTQ BNQONQ@SD kDDS @MC BNQONQ@SD BKNSGHMF DMBNLO@RR SGD Q@MFD @MC DWSDMS
NE NAIDBSR QDPTHQDC SN ED@STQD SGD AQ@MC !DENQD TRHMF SGD 2/ 1 !Q@MC NM @MX OQNCTBSR NQ HSDLR SG@S @QD MNS @CCQDRRDC HM
SGHR L@MT@K OKD@RD BNMS@BS SGD 'D@C NE #DRHFM @MC #DUDKNOLDMS ENQ @CUHBD @RRHRS@MBD NQ @OOQNU@K
(S HR UDQX D@RX SN NUDQKNNJ RDDLHMFKX LHMNQ CDS@HKR VGDM TRHMF U@QHNTR 2/ 1 !Q@MC BNLONMDMSR 3GDQDENQD SGDRD SXODR NE
LHRS@JDR B@M C@L@FD SGD AQ@MC @MC BQD@SD QN@CAKNBJR HM QD@BGHMF NTQ NAIDBSHUDR KV@XR @CGDQD SN FTHCDKHMDR CDS@HKDC HM
SGD ENKKNVHMF RDBSHNMR HM NQCDQ SN FT@Q@MSDD RLNNSG @MC RTBBDRRETK HLOKDLDMS@SHNM NE SGD 2/ 1 !Q@MC @BQNRR U@QHNTR
BNLLTMHB@SHNM ONHMSR
6'$- (- #.4!3 ".-24+3 8.41 2/ 1 !1 -# 2'$1(%%2
:H PXVW HPERG\ WKH 63$5 %UDQG LQ ZRUGV DQG DFWLRQV LQ HYHU\WKLQJ ZH GR HYHU\ GD\ (DFK DQG
HYHU\ 63$5 HPSOR\HH 63$5 VWRUH RZQHU DQG WKHLU HPSOR\HHV DUH UHVSRQVLEOH IRU XSKROGLQJ EUDQG
VWDQGDUGV WKHUHIRUH ZH KDYH DSSRLQWHG %UDQG 6KHULIIV DW 63$5 &HQWUDO 2IĺFH DQG DOO WKH 63$5
'& V WR DVVLVW DQG GLUHFW '& SHUVRQDO DV ZHOO DV 63$5 VWRUH RZQHUV LQ WKH LQWHUSUHWDWLRQ DQG
XQGHUVWDQGLQJ RI KRZ WR qOLYH WKH 63$5 %UDQGr $OO H[WHUQDO DQG LQWHUQDO FRPPXQLFDWLRQV
PDUNHWLQJ DQG SURPRWLRQDO PDWHULDOV LQFOXGLQJ SRVWHUV EURFKXUHV DQG SDPSKOHWV SRLQW RI VDOH
PDWHULDO H[WHUQDO DQG LQWHUQDO VLJQDJH RXWGRRU EUDQG GLVSOD\ SURGXFWV ĻHHW PDUNLQJV DQG
FRUSRUDWH FORWKLQJ PXVW FRPSO\ ZLWK WKH 63$5 %UDQG VWDQGDUGV DQG PXVW EH DSSURYHG E\ WKH
DSSRLQWHG 63$5 %UDQG 6KHULII
S D@BG #" 1DFHNM@K 2DMHNQ #DUDKNOLDMS ,@M@FDQR G@UD ADDM @OONHMSDC @R
AQ@MC RGDQHEER SN QDUHDV @MC @CUHRD NM SGD FDMDQ@K TRD @MC @OOKHB@SHNM NE 2/ 1
QDK@SDC AQ@MCHMF
2GNTKC SGDQD AD @ QDPTHQDLDMS ENQ RODBH@K @OOKHB@SHNM @OOQNU@K NQ RGNTKC
@CCHSHNM@K @CUHBD AD QDPTHQDC OKD@RD BNMS@BS SGD AQ@MC BTRSNCH@MR KHRSDC ADKNV
6HKKDL 5HKINDM 2/ 1 -@SHNM@K VHKKDL UHKINDM RO@Q BN Y@
#DAAHD '@RVDKK 2/ 1 "DMSQ@K .EjBD CDAAHD G@RVDKK RO@Q BN Y@
#@MHD CT /QDDY 2/ 1 -NQSG 1@MC C@MHD CTOQDDY RO@Q BN Y@
,HBG@DK 'TLOGQDXR 2/ 1 2NTSG 1@MC LHBG@DK GTLOGQDXR RO@Q BN Y@
*V@YH 9V@MD 2/ 1 *V@9TKT -@S@K JV@YH YV@MD RO@Q BN Y@
#@UHC %NQC 2/ 1 $@RSDQM "@OD C@UHC ENQC RO@Q BN Y@
1NRR !@MM@SXMD 2/ 1 6DRSDQM "@OD QNRR A@MM@SXMD RO@Q BN Y@
1NADQS 5DMSDQ 2/ 1 +NVUDKC QNADQS UDMSDQ RO@Q BN Y@
%DAQT@QX [
