Page 50 - SPAR CI Brand Manual 180207.cdr

63$5 6WDWLRQHU\

62&,$/ 0(',$ _ )$&(%22.

2NBH@K LDCH@ G@R ADBNLD @ UH@AKD OK@SENQL SN OQNLNSD ATRHMDRRDR NM @MC MNMD LNQD RN SG@M %@BDANNJ 6D
LTRS GNVDUDQ QDL@HM @V@QD NE SGD HLOKHB@SHNMR SN SGD 2/ 1 !Q@MC @R VDKK @R NTQ HMCHUHCT@K RSNQDR VGDM
DRS@AKHRGHMF @ RNBH@K LDCH@ OQDRDMBD %NQ SGD R@JD NE SGHR DW@LOKD VD VHKK TRD @ %@BDANNJ O@FD GNVDUDQ SGD
R@LD RDMRHSHUHSHDR RGNTKC AD RGNVM ENQ @MX RNBH@K LDCH@ OK@SENQL VGHBG L@X AD TRDC SN OQNLNSD XNTQ RSNQD

(S HR HLONQS@MS SN DRS@AKHRG XNTQ %@BDANNJ OQDRDMBD HM SGD ENQL NE @ O@FD @MC MNS @ OQHU@SD OQNjKD 3GHR @KKNVR
ODNOKD SN ADBNLD ENKKNVDQR NQ E@MR NE SGD O@FD ATS DKHLHM@SDR SGD @AHKHSX ENQ SGD O@FD SN @CC EQHDMCR @R SGD O@FD
QDOQDRDMSR @ ATRHMDRR @MC @ ATRHMDRR B@MMNS G@UD EQHDMCR

8NTQ /@FD M@LD

8NTQ O@FD M@LD @MC %@BDANNJ TRDQ M@LD LTRS L@SBG XNTQ RSNQD M@LD HM SGD BNQQDBS L@MMDQ VGDQDAX SGD
2/ 1 ENQL@S OQDBDCDR SGD RSNQD M@LD @KV@XR SGD 2/ 1 ENQL@S VQHSSDM HM 4//$1" 2$ ENKKNVDC AX SGD RSNQD
M@LD HM TOODQ @MC KNVDQB@RD @R HMCHB@SDC HM SGHR L@MT@K

"NUDQ OGNSN

8NT B@MMNS HMBKTCD XNTQ BNMS@BS CDS@HKR l HD MN VDARHSD @CCQDRR MN OGNMD MTLADQ MN DL@HK @MC RN NM 3G@S R
VG@S XNTQ @ANTS ANW @MC HMEN O@FD @QD ENQ !@RHB@KKX HE HS R @ V@X SN FDS HM SNTBG VHSG XNT NQ HE SGDQD R @ jDKC ENQ
SG@S HMENQL@SHNM NM XNTQ HMEN O@FD SGDM HS B@MMNS FN HM XNTQ BNUDQ OGNSN (MBKTCD OQHBHMF NQ OTQBG@RD
HMENQL@SHNM l HD ? NEEv 1DEDQDMBD @MX fTRDQ HMSDQE@BD DKDLDMSt l HD XNT B@M S @RJ ENQ LDMSHNM NQ DUDM TRD
@ FQ@OGHB SN ONHMS SN +HJD 2G@QD NQ @MX NSGDQ %@BDANNJ ED@STQD (MBKTCD B@KKR SN @BSHNM l HD ?&DS XNTQR MNV NQ
?3DKK XNTQ EQHDMCR 4RD @M HL@FD XNT CN MNS NVM NQ G@UD SGD QHFGSR SN TRD SG@S HR E@KRD CDBDOSHUD NQ LHRKD@CHMF

/@FD OQNjKD OHBSTQD

3GD O@FD OQNjKD OHBSTQD HR SGD OHBSTQD VGHBG VHKK @BBNLO@MX XNTQ O@FD M@LD VGDM HS HR UHDVDC @R @ KHMJ NM SGD
O@FDR NE SGNRD VGN @QD ENKKNVHMF XNT 3GHR /QNjKD OHBSTQD HL@FD LTRS BNMENQL SN SGD HL@FD RSXKD DRS@AKHRGDC
AX 2/ 1 @R ODQ SGD DW@LOKD O@FD 3GHR OQNjKD OHBSTQD HR @U@HK@AKD NM SGD 2/ 1 1DS@HK 2STCHN VDARHSD

/@FD DSHPTDSSD

R G@R ADBNLD UDQX DUHCDMS HM SGD LDCH@ K@SDKX ONRSR @MC BNLLDMSR NM RNBH@K LDCH@ OK@SENQLR B@M G@UD @M
DWSQDLDKX CDSQHLDMS@K DEEDBS NM @ ATRHMDRR HS HR SGDQDENQD GHFGKX QDBNLLDMCDC SG@S @MX BNLLDMSR NQ ONRSR
L@CD NM RNBH@K LDCH@ LTRS AD B@QDETKKX RBQTSHMHRDC ENQ ONKHSHB@K BNQQDBSMDRR S@JHMF HMSN @BBNTMS SGD
RDMRHSHUHSHDR NE @KK VGN L@X UHDV SGD O@FD 1DLDLADQ XNT @QD MNS ROD@JHMF @R @M HMCHUHCT@K XNT @QD ROD@JHMF
@R @ ATRHMDRR @MC @ AQ@MC @MC @ ODQRNM@K NOHMHNM B@M AD RDDM @R @M NOHMHNM SG@S HR MNS NMKX RTOONQSDC AX XNTQ
RSNQD ATS AX SGD 2/ 1 !Q@MC HSRDKE @MC MN HMCHUHCT@K HR DLONVDQDC SN ROD@J NM ADG@KE NE SGD DMSHQD 2/ 1
!Q@MC

"NLLDMSR SG@S L@X AD CDDLDC CDQNF@SNQX SN @MX ODQRNM QDKHFHNM Q@BD BTKSTQD NQ RNBH@K RS@MCHMF @QD RSQHBSKX
OQNGHAHSDC @R @QD ONRSR VGHBG L@X AD NE @ RTAIDBS L@SSDQ VGHBG RNLD L@X UHDV BNMSQNUDQRH@K M DW@LOKD NE
RTBG @ ONRS L@X AD @ GTMSHMF DWBTQRHNM VGHBG V@R RONMRNQDC AX XNTQ RSNQD .MKX NE SGD ONOTK@SHNM XNTQ
BTRSNLDQR GTMS VHSG SGD OQ@BSHBD NE GTMSHMF NMKX RTOONQSDC AX @OOQNWHL@SDKX NE SGD ONOTK@SHNM 3GHR
LD@MR @R LTBG @R NE XNTQ BTRSNLDQR VNTKC jMC RTBG @ ONRS CHRS@RSDETK @MC HS HR DRSHL@SDC SG@S @S KD@RS
NE SGNRD BTRSNLDQR VNTKC jMC SGD OQ@BSHBD RN NEEDMRHUD SG@S SGDX VNTKC BGNRD SN RGNO DKRDVGDQD 3GHR
@LNTMS BNTKC QHRD CQ@L@SHB@KKX CDODMCHMF NM SGD $BN RDMRHSHUHSX NE SGD @MHL@KR ADHMF GTMSDC (S HR SGDQDENQD
GHFGKX @CUHRDC SG@S NMKX ONRSR @MC RS@STR TOC@SDR SG@S QDkDBS SGD RSNQD @MC SGD 2/ 1 !Q@MC HM @ ONRHSHUD KHFGS AD
CDOHBSDC NM XNTQ RSNQD RNBH@K LDCH@ O@FDR

[ %DAQT@QX