Page 255 - Gay Pioneers: How DRUMMER Magazine Shaped Gay Popular Culture 1965-1999

Jack Fritscher Chapter 9 237

When Robert Payne Finally Writes a Book, It’s Industrial Strength!
Alternate Publishing proudly presents The Exchange.

Robert Payne [that is, John Embry; italic added] has been at the
forefront of the world of leather even before Drummer burst on the
scene. His stories first delighted the readers of Drummer, then Mach
and FQ [Foreskin Quarterly], along with the myriad of special proj-
ects coming out of that magical publishing era [the 1970s]. When
The Exchange stories were unleashed on the unsuspecting pages
of Manifest Reader, the reaction was elctric [sic]! So it was decided
to put the rest of The Exchange into a book instead. Be sure to read
these unforgettable adventures carefully to keep the pages from
sticking together. Who else can grab you like that? Enclose this ad
with you’re [sic] the Exchange order and, with any luck, Mr. Payne
might autograph your copy for you!

[British artist Bill Ward also drew a cartoon strip titled, The Exchange,
which can be sampled in Manifest Reader 17 (1992), pages 63-65.]

WHAT EMBRY WANTED: GAY MAIL-ORDER, THE FIRST
BUSINESS OF GAY LIB; THE ROOTS OF “LEATHER HERITAGE”
IN LARRY TOWNSEND’S “THE QUESTIONNAIRE”

After Stonewall, “gay business” began coming out of the closet, and compe-
tition among gay startup companies was fierce. The Gay Grail in the Titanic
70s was mail-order, because most homosexuals needing magazines, sex toys,
and amyl nitrite “Aroma Room Freshener” lived in Iowa. Historically, the
mail-order “business models” that Embry cut his teeth on were classic. Bob
Mizer, the Wizard of Mail-Order, who lived the most discreet of dangerous
lives, began his Athletic Model Guild studio in 1945 and synergistically
sold his photos and films nationwide in his gorgeous mail-order brochure
disguised as a magazine, Physique Pictorial. Every issue of that handmade
Physique Pictorial mailed to men living isolated in Iowa was an enlightening
and consoling catechism teaching homomasculinity by featuring the palm-
driving inspirational thrills of men such as Arnie Payne, Gable Boudreaux,
and John Tristram, who was a friend of my 1970s longtime partner, the
blond bodybuilder champion, Jim Enger. My eyewitness interview of the
private and guarded Bob Mizer, “AMG Duos,” was partially published as a
“Virtual Drummer” feature in Skin, Volume 1, Number 5, 1981.

©Jack Fritscher, Ph.D., All Rights Reserved—posted 03-16-2017
HOW TO LEGALLY QUOTE FROM THIS BOOK