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REPORT REPORT

Designwise, the R1 collection reflects the brand’s core aesthetic principles of
developing forms that are clean and linear in look. “The aim is to project a
mood in the bathroom that often evokes the simplicity of Northern European
design with beautiful, pure lines,” says Rexa Design Sales Manager Marco
Diana. The firm’s strength, according to Diana, is its ability to expand its
offering, from the onsen-inspired Hammam line to its asymmetrical-driven
Moode collection, while maintaining an easily recognizable style. “I like to
compare what we do in the bathroom to what you see with Porsche and its
cars. In recent years, they have moved beyond just sports cars to make SUVs
and roadsters yet the styling is still unmistakably Porsche.”

Another key component that has aided the firm’s growth is the ability to
customize pieces from the brand’s range, including its popular Unico collection,
in order to meet the needs of both homeowners and hospitality clients, the
latter being a promising sector where the company has seen important growth
in recent years as it works on hotel projects from Amsterdam to Sydney.

Despite its relatively late arrival to the competitive world of furniture design, the
company’s exploits in making appealing products for the bathroom has already
seen it open three flagship stores (London, Milan and Palma de Mallorca) as
demand picks up for its creations. “We’ve committed ourselves to a precise
aesthetic that has won over a lot of fans from architects to homeowners,” notes
Diana. “It’s a strategy we are sticking to to stand out from the pack.”

rexadesign.it

THIS PAGE: Rexa Design headquarters.
OPPOSITE (Top clockwise): Tape Top vanity in Corian® Solid Surface (Dune Prima and
Neutral Concrete colors); R1 shower tray in Corian® Solid Surface (Glacier White color);
Slope washbasin in Corian® Solid Surface (Carbon Concrete and Deep Cloud colors);
photos courtesy of Rexa Design.

82 Corian® Design / ISSUE TWO Corian® Design / ISSUE TWO 83