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DAFTAR ISI
HALAMAN JUDUL........................................................................................................... i
KATA PENGANTAR ....................................................................................................... ii
DAFTAR ISI ...................................................................................................................... iii
BAB I MODEL DAN TEORI KOMUNIKASI MASSA 1
1.1. Pengertian dan Fungsi Komunikasi Massa....................................................... 1
1.2 Model Komunikasi Lasswell ............................................................................. 3
1.3 Model Shannon dan Weaver ............................................................................... 5
1.4 Teori Agenda Setting .......................................................................................... 6
1.5 Media Gatekeeper ............................................................................................... 7
KUIS ..................................................................................................................................... 10
BAB II TEORI EFEK MEDIA 11
2.1 Dampak dan Manfaat Media Massa ................................................................ 11
2.2 Teori Uses and Gratification ........................................................................... 14
2.3 Teori Kultivasi ................................................................................................. 16
2.4 Teori Spiral Keheningan ................................................................................... 17
2.5 Teori Jarum Suntik ............................................................................................ 18
KUIS ................................................................................................................................... 20
DAFTAR PUSTAKA 21
E-Modul Teori Komunikasi | iii
