Page 13 - 2018 National Home Improvement

2018 National Home Improvement Estimator, All Rights Reserved Page 9

Estimates That Work Two Ways
This manual is designed for use by both the owner of a home improvement business and by company
sales staff. Prices shown in this manual include both hard costs (labor and material) and a
recommended selling price (usually based on 70 percent markup). Sales staff will use the selling price.

Figure 1-2 shows the last page of an estimate for the Stillwel room addition, including 70 percent
markup. The company estimator created this estimate from a job survey prepared by a sales
representative. Figure 1-2 is for company use and was created in the National Estimator program.

Figure 1-3 shows the last page of a proposal for the same job. This is what the customer sees. It was
created by the Job Cost Wizard program. Both National Estimator and Job Cost Wizard are included in
the free download that comes with this book. Notice that the total is the same in both documents,
$59,305.95. Figure 1-2, the estimate, shows 70 percent markup on hard costs. Figure 1-3, the proposal,
doesn't show the markup at all. Instead, markup has been distributed proportionately throughout each
cost item in the job. Job Cost Wizard does this distribution at the click of a button.