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PERSPECTIVES                                         The Truth About


                                             Private Equity-Backed



      BY THOMAS DOUGLAS        MSPs




     I           n technology services, Managed                 Banks might encounter a one-size-

                                                                fits-all approach, which rarely
                 Service Providers (MSPs) stand as
                                                                works because your institution
                                                                isn’t a copy-and-paste enterprise.
                 crucial partners for banks seeking
                                                                Like you, it’s 1 of 1.
                 reliable IT support and solutions.
                 However, a rising trend has emerged,           Plus, increased market
                                                                consolidation, a common
                 reshaping the MSP sector: the influx of        aftermath of PE investments, can
                                                                limit choices for clients, pushing
         private equity (PE) investments. While this            them toward a generic service
                                                                landscape that lacks innovation   Tom Douglas is Chief
         might seem like a positive development,                and personalization. And if there’s   Executive Officer at JMark
         bringing in fresh funds and promises of                one thing that’s certain when it   Business Solutions, an ACB
                                                                comes to technology, it’s this:
         growth, it's vital for banks to look beneath           your technology needs to grow   Associate Member. You
         the surface. The real question is, does a lower        and evolve with you and your   may connect with Tom at
                                                                customers. Because your needs   Tom@JMARK.com
         price tag promised by PE-backed MSPs equate            are going to change, and it’s
                                                                crucial that your IT support can
         to real value?
                                                                keep up to meet them.
         Historical Shifts and Current Trends                   Navigating the Changing Landscape
         Traditionally, MSPs thrived on close customer relationships,
                                                                How does a business make an informed decision in this scenario? First,
         personalized services, and a deep understanding of specific business
                                                                you need to understand the role and impact of private equity in the
         needs. The kind of service you’d want your grandmother to get. The
                                                                MSP sector. Identifying the trends and potential shifts in service quality
         kind of service your community has loved about your bank.
                                                                is crucial to your continued satisfaction and success.
         Nowadays, this has changed significantly. There’s a wave of PE firms
                                                                When selecting an IT service provider, the focus should extend beyond
         investing in MSPs, drawn by the sector's steady cash flows and growth
                                                                just the financial aspects. Here’s what you need to keep in mind:
         potential. This shift brings a fundamental change in how these MSPs
         operate.                                                      •   Commitment to service quality
                                                                       •   Caring customer support
         Price Implications: A Double-Edged Sword
                                                                       •   Consistent regulatory compliance
         One noticeable impact of PE involvement is on pricing. With deeper
         pockets, PE-backed MSPs often offer competitive, sometimes lower,   Is the MSP willing to tailor their services to your specific needs? Are
         service pricing. Initially, this seems like a win for clients seeking cost-  they proactive in their support and compliance audits? Do they listen
         effective solutions. But the long-term effects on service quality are a   to your questions without making you feel dumb? These are the
         concern worth considering.                             questions you need to ask before signing on that bottom line.
         Pros: A Surface-Level Glance                           Long-term, it’s important to ask: Will the PE-backed MSP still put
         There are definitely clear benefits.                   people over profit when things take a turn? Because above all, the
                                                                right IT provider will give you confidence in your systems, not concern.
                •   Enhanced financial resources
                •   Broader range of services                   Conclusion
                •   Adopt better technology                     While the allure of lower prices from PE-backed MSPs is
                •   Expand at quicker rates                     understandable, you must weigh this against the potential risks to
                                                                service quality and customization. The true cost of a service isn't just in
         The promise of greater market reach is also appealing. But is this the   its price tag. It’s in the value it brings to your business.
         whole story?
                                                                Need help choosing the right IT partner for you? We’ve got you
         The Flip Side: What Lies Beneath                       covered. Call 844-44-JMARK and let our team members share tips on
         Here's where the waters get murky.                     how you can build your IT budget to make sure you get the best bang
                •   Profit generation becomes the primary goal    for your buck. From OML’s role in your business’s success to calculating
                •   Personalized customer service disappears    and optimizing the best budget for you, you’ll get an inside look at how
                •   Quality of service diminishes               other businesses are staying a step ahead and how you can, too.


                                                 A  RKANSAS   |    34    |       Winter 2024
                                                  COMMUNITY BANKER
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