Page 12 - ITUK Press Cuttings May 2017

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Glol:sally, lsnzu ortly hcrs two wholly owned distributors; and imnically, if Australia had moved &om
,lttstrslicr ctnd the Llnited Kingtlont, and one man in his
Euro 5 to Euro 5 at the same time as Europe,
i{ireer has heutled the developntent ofboth. Havrever on we might have made more progr€ss
.i1 fr4uy, Yuki Mut"uta re tires frrsm lsuztt 1"ruck LJK with both with heavier weight products for Britain,
the {}z untl Brit murkets in qottd sl'tupe nncl in tlorttl ltttrtt}s. however the latest injormation we have

Alistuir Volktnce hucl the ltonrsur ot' saying Jarewell to a is that Australia won't h going to Euro 6
remorlruble Sterson, not ttnly hecoilse iniiially he was u
!apanese gent who spoke English witlt on Ar.tstrrtlian accent, until 20?2.
ltttt rnore importantly he continually demonstrttted his 'Still on the subieet of emissions, I feel we
be{ief in the lsuzu prorlurt anrl its Jitture,..
have an opportunity with Brexit to take a
l, LIKI MUxa*TA is about to reach the twor*rolly owned lsuzu distributors in long look at global emissions standards.
the worl4 the other being Australia. And When we leave Europe we may or may
golden age of 65, but he has already not stick to rurlrsnt Euro 6 smis$ions, but
I have been extremely forfunate to have now we should be looking at intemational
!I enjoyed a number oigolden years standards such ar an amalgam of say
headed both. Califqmia and |apan to hy and build a
ashead man in the truck sale* business, 'Coming to the UKwas a challenge, and global parity.

ail startingback in ?004 when he was whereas we were market leader'down 'lf that was pooeible, it would in the
despatdred from |apan to take charge of under' this was certainly not the case in the futurebe less of abarrierto international
I*uzr.rls enlarging share of the Australian United Kingdom. trade when aII marke$ would be singing
from the same emissione snng sheet.
truck market. 'With the British truck market we had to
compete inwhat isgenerally accepted tobe 'At the moment our hsttest selling line is
As chairman he was continually on the the 7,5 tonne range where we are nurnber
lookcut for a managing diredor and in Phil the mostopen minded s*les sertor in Eurcpe thre€b€hrnd DAF and lvsco in *re UK
where all truck manufacturers are given a with iust under 767o of the market which,
Taylor he eventr.rally found the right man fair crack of the w,hip. However in many remarkably we have only just found outl
to er*urc that lsuzu retained its Frmitinn as
number one truck regiskations conrpany in respecu thafs wlry we havebeen successful,' 'I and all other manufachrrers competing
and ITUK managing director Pete Murphy in the UK mar.ket cannot underutand
Australia. how truck registration* information on a
agree$. month to month basis contravenes anti-
And that prcbably pnmpled th* msve mmpetition laws. I'm a member of the
tbr Yuki Murata to the pmt of chairman 'We go down the standard route of SMMT commercial vehicle group and we
placing demo vehides in fleets and o[ made a demand f*rmonthly, rtot quarterly
Isuzu Truck Eunrpe based in Belgium. iowse Isueu trud<s pror.ide their own slathtics, however'Eulope' insist$ such
Then in 2013 Isuzu HQinJapan decided particular transport solutions Iike extra information is'anti-competitive'.

to take overori.nership oflsuau Tru{k LIK payload. ALso, we have the famous IT1IK ffiffiSTIES
and Yuki took on the additional p*st of Custsmer Care progtamrne initialed by
chairman of the nnw 10S$ wholly owned Pete Murphy is working on expanding
{TUK and, wi*r industry legend Nikki NikkiKing. the leuzu Truck$ network in Britain
'Currentiy we're offering rigid truck up by recently introducing a new'service
King talking rrf retirement, it was obviously onh,' dealer status and on this basis two
to 12 tonnes and we'rc hoping to have an r,r.h d*ulo. have started in the north of
deemed prudent t+ secure her succession, 18 tonner in the not lco distant future' We Scodand; Bri-lriickin Inverness and Almar
'ITUK is the most important and the best have regularly telegraphed this tolapan

seiling market for lruzu lirlcks in Europe,'
confi.rmed Yuki Murata. 'It is one of only

EEI C"-,"e*Irl Ue*ricle Errglncor May 2017