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based on the number of vacancies as per   Survey on preference for job profiles (%)
          IBPS notification, that for clerks had fallen
          from 33,488 in FY15 to 19,243 in FY17 and   Preference for    Front-end sales job  Branch-based service   Pure back office job
                                                                            and sales job
          to 7883 in FY18. The vacancies for proba-
          tionary officers came down from 16,721 in   Female employees  5   23                 72
          FY15 to 8822 in FY17 and 3562 in FY18.   Male employees  12       28                 60
          During FY18, SBI’s employee strength fell   Employees with <2   9   26               65
          by 18,973 due to retirements, etc. but only   years’ experience
          3211 joined. The total staff strength came   Employees with >4   21   23             56
                                             years’ experience
          down from 2,79,803 as on 1 April 2017 to   Overall for the survey   10   26          64
          2,64,041 as on 1 April 2018. In 2018-19, 14   population
          PSBs declared zero vacancy in probation-  Source: Internal survey by a leading bank
          ary officer/management trainee category.

          Expectation gaps                  survey seeking preference of three job pro-  BTechs with a high expectation of a job
          A degree in engineering has become the   files – front-end sales job, branch-based   profile, knowing all about strategy to com-
          default  degree  for  youngsters  and  they   customer servicing job, and operations   puter graphics, but not having any specific
          desire a technology-related job, prefera-  job. The sample size was over 10 percent of   skills to understand, or persuade, or even
          bly  with  possible  overseas  posting.  With   the employees across demographic profiles   converse with people.
          that  not  forthcoming,  many  join  banks   such as education, service length, gender,   Every year, more than 10,000 organ-
          and hence we see engineers at most bank   location, etc. The survey results are given   isations  from  over  58  countries  partner
          branch counters, though their engineering   on page ... the following interesting conclu-  ‘Great Place to Work Institute’ for assess-
          skills are least relevant there. The frustra-  sions can be drawn from this survey:   ment, benchmarking and planning ac-
          tion of not being in the desired career path   • There is great aversion towards sales job   tions to strengthen their workplace cul-
          but being at a completely new work gets   across all employees.      ture. In its assessment for BFSI sector this
          reflected  in the body  language  and cus-  • The aversion is higher among female and   year (2019), 69 organisations participated
          tomer dealings. Imagine the embarrassing   ‘urbanised’ employees.    (probably, none of the PSBs). The list of
          encounter of such a banker for selling an   • Experienced employees have lesser aver-  top 20 places contains only four banking
          insurance policy to a young techie, who   sion for sales job; though this may also be   institutions, that too small finance banks
          happened to be an ex-classmate.   due to the fact that the nature of sales at   and small banks. This indicates either most
           A number of factors influence the attrac-  higher levels is less of feet on the street and   banks did not participate or did not get se-
          tiveness of jobs including remuneration,   hence acceptable.         lected. Both are ominous of the perceived
          social status, physical comfort, perceived   Some of this is understandable. Sales   working conditions in banks. The govern-
          job satisfaction, and growth prospects.   require  persuasion,  influencing  someone   ment, RBI, and private sector owners have
          Every prospective employee agrees that a   else’s decision-taking, readiness to face ad-  been taking a number of remedial steps,
          commercial organisation can grow only if   verse responses, and talking to strangers.   especially at leadership level, as a short-
          there is business growth and that is possible   Our socio-ethnic culture discourages the   term measure to tackle the leadership vac-
          only if there are persons working for busi-  last  requirement.  Parents  tend  to  advise   uum arising out of large-scale retirement
          ness development. Naturally, sales jobs ac-  their children, particularly daughters, to   at the top. However, what is also needed is
          count for larger share of the total number   avoid direct eye contact with strangers.   a relook at the quality of new joinees, the
          of jobs created by any commercial estab-  Our social security makes us believe that   initial inputs, and grooming for a bright
          lishment, including banks. This job profile   every stranger is unreliable. Praising oth-  future both for them and banks. The
          requires good communication skills, high   ers is not considered as a virtue. Competi-  non-financial working environment has
          level  of  perseverance,  high  energy  level,   tive spirit is built in at an early age and any   to be made promising. Only those will en-
          emotional intelligence and aptitude for   failure is not tolerated by parents. Selling is   sure sustainable banking, in the long run.
          repetitive work, integrity, and managing   considered as a zero-sum game where one   Issues like high workload, people handling
          customer’s expectations. However, there is   party gains at the cost of the counterparty.   challenges, career stagnancy, etc are com-
          a marked aversion for sales jobs, that too in   Hence, we have a great impasse. We have a   mon across all industries. But since public
          outbound sales jobs.              large pool of youngsters coming out of the   money is involved, it is better to prioritise
           A leading bank conducted an internal   colleges with fancy degrees from MBAs to   banking environment for relook.




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