Page 22 - DGI Catalog

PRODUCT GUIDE
HIT A TARGET MARKET
When you buy a mailing list you should define the area you wish to target. Targeted mailing lists are proven to increase response rates. You may define your direct mailing list by state, county, city, zip codes and even by radius.
DEMOGRAPHIC SELECTS
Think targeted marketing when determining the demographics for your mailing list. Who are your best consumers? A direct mailing list performs better when you target your prospects based on the demo- graphics of your current customers.
Define your mailing list by age, in- come, gender, length of residence and more!
DATA CERTIFYING
Cass certification adds the last four digits to the zip code making it a zip + 4, creating a common format for address matching. Cass certification is required unless the customer can provide documentation that they have cass certified their list/s prior to submitting to Diversified Graphics. If not already cass certified, Shelby Printing can perform this service to all mail lists received. Cass certifica- tion is necessary in order to receive a barcode discount.
POSTAL RATES & INDICIA
Every Door Direct Mail (EDDM) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, in-
GEOGRAPHIC SELECTS
MAILING
1” min
1” min
TABBING
TAB 1 TAB 2
When folded, the opening must be at the top when looking at the mail- ing panel, three tabs are required for a mailing.
ADDRESSING
A clear space must be available on all mail for the address, postage (permit imprint, postage stamp, or meter stamp), postmarks, and post- al endorsements. Keep advertising, logos, and other information clear of the delivery address area. Use 10 to 12 point font size and avoid nar- row type and script fonts.
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OPENING AT THE TOP
TAB 3