Page 15 - Golden Box Books Publishing

give you the false security that your book is well promoted. The
promoters are posting books in 600 Facebook groups and tweet
ten times a day about your book. Looks good, doesn't it? Wow,
your book is seen by tens of thousands of readers, and your links
shared and retweeted by many.

The truth:

Usually, these promoters have a group of people who set up
automatic retweets for the posts, so when you see that the tweet
about your book is shared and retweeted by a bunch of people,
you feel satisfied.

The sad truth:

Their proudly displayed 5-10,000 followers are mostly fake
profiles, hundreds of them are popping up every day and the fake
profiles are only used to follow the people on the list they get
from the promoters who pay them. Thousands of followers could
be bought with a few dollars and those are just numbers. The so-
called followers are mostly from India and China. They're paid a
few cents to follow authors and they will never look at your book
posts.

AUTHOR SELF-PROMO ON SOCIAL SITES

You might feel satisfied when you post your book in hundreds of
Facebook groups with thousands of group members. You think
that out of 10,000 group members your book post will be seen by
at least 10% and that will generate lots of sales.

The truth:

You're lucky if 1 or 2 people see the post in the groups where the
majority of members are authors who preach to the choir. Your
tweets are retweeted automatically by the same people over and
over, and over, but the majority of retweeters are authors who
want to sell books just like you.

By our observations and poll answers by readers show that readers
who join groups don't really make buyers. They join the groups to

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