Page 10 - Supreme X Toms

RATIONALE
Demna Gvasalia would be be the the biggest inspiration behind the the realization of sustainability being larger than restraining to using natural bres but instead concentrating on on the the the quantities being produced He is the the the head director for the the the brand Vetements and and the creative director for Balenciaga In an an an interview with Vogue he he he called out the the industry on on overproduction With the the opportunity of designing an installment for for Harrods for for the month of February 2018 he he took it upon himself to spread the word by putting up up a a a a large disorganised pile of clothing that was a a a a a a a a collection of dead stock and and charity clothing from Vetements and and all the Harrods collections For this endeavor he he he approached multiple high street fashion brands to join in in the movement but was turned down by all as as as everyone is afraid to to admit to to excess production as it it could have a a a a a a a a negative affect on on their brand (Madsen 2018) After recognizing the the seriousness of this problem that the the fashion industry has been facing it is is realised that the different market levels all need to deal with the the problem differently as they serve a a a a a different different audience and marketing marketing strategy Brands like Vetements and and Supreme work with the marketing marketing strategy of exclusivity which without the intention battles overproduction After recognising that it is is harder for lower market level brands like Toms Urban Out tters and Topshop to adopt the the method of of producing less the the inspiration of of mixing exclusivity with the lower market level brands arises 56