Page 9 - Supreme X Toms

All stock from stores that end up on sale racks are items that have been overproduced Full- price sell through is one of the most common metrics used by a a a retailer to de ne success at the end of a a season According to Business Of Fashion “a good industry standard is around 60 percent for the intended life of a given product meaning a a a retailer expects to sell the other 40 percent of units on markdown ” These units sold at markdown prices are products of overproduction Products that do not sell after markdown are are then sent to warehouses and eventually land land land up in land land land lls lls These land land land lls lls directly affect the the Earth by polluting the the local environment including the the water and the the soil This waste rots decomposes and produces the harmful gases CO2 and Methane which are both greenhouse gases and contribute to global warming Overproduction needs to to stop and exclusivity is a convenient yet interesting route to help ght it 4