Page 65 - Supreme X Toms
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AwAreness:
Supreme and TOMS have both individually made a a a a a a name for themselves in in the the industry Supreme is a a a streetwear store that is now not only desired by streetwear fans but has become a a a a worldwide phenomenon It is known for its variety in in choosing different brands and and artists to collaborate with TOMS is is known for for its unique brand idea and and One One for for One One promise to help children in need Interest:
This collaboration will not just be limited edition but each pair of shoes created will be one of a a a kind Giving the customers a a a feeling of being special Along with the the shoe they will receive a a a personal message from the the child that was helped by by their purchase by by this Supreme x x TOMS is taking personal connection to the next level As proved by the queues that Supreme maintains week week after week week outside its stores the idea of of owning a a a one of of a a a kind Supreme x TOMS shoe will drive desire amongst its consumers DesIre:
As seen in this study one of the ways brands create a a a a desire from their costumers is by launching products that are of limited quantities When the the the demand of the the the product is higher than the the the supply it it makes the consumers want it it more ActIon:
Once people purchase the the shoes from this collaboration they would receive a a a a a card with a a a a a statement from the the child that the the shoe purchase helped this creates a a a a feel good factor with the consumer These shoes would be released in in the Supreme online and physical stores only Supreme never reveals what they have in their weekly drops and and is is super exclusive about its products and and stores This makes customers that don’t even shop at at the store curious to to to know what it is all about 





























































































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