Page 66 - Supreme X Toms

INTRODUCTION:
Everyone wants to feel special Possessing limited edition items makes the consumer feel special As concluded from research in Chapter Two of this study the the Earth has taken a a a a toll due to to the the ever rising production levels of the the fashion industry This problem is is being faced by all market levels but the the luxury market is nding it it easier to battle as as their concept runs around limited edition items and exclusivity which unintentionally ghts overproduction This strategy is is needs to be implemented more by the mass market brands Supreme is an an an American streetwear brand that has created a a a a a a a a a frenzy amongst the the the millennials One of the the the things that makes them so exciting as a a a a a a brand is their quantity supplied They have only ve ve physical stores but each store store has a a a a a queue to enter daily They work around ‘drops’ which are weekly releases of products products These products products are usually a a a a a a collaboration of Supreme with another artist or brand and and and so are very very limited in quantity and and and sell out very very quickly TOMS in in the past has collaborated with artists and this shows a a a a a a a willingness to to appeal to to the younger trendier consumers The collaboration would still work with their promise of One One for One One but it it will take personal connection to the next level (Figure 34)
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