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Accubranch Services ★
for Credit Unions
The Strategic Planning Process
Credit Unions are Changing
• Competition from e-banking GEO-CODING
• Branch network consolidation
• Declining in-branch transaction activity
New Methods are Needed SOCIO-ECONOMIC
• Market research did not include national ANALYSIS
retailing consumer profiles
• Target market selections were not data-driven MARKET ANALYSIS MARKET
The Accubranch Solution ANALYTICS
★ Understand your customers
– Geo-code to identify “where” your
customers are located BANKING NODE
– Data-driven soci-economic analysis to identify ANALYSIS
“who” your customers are
★ Target your markets
★ Utilize real estate expertise LOCATION
ANALYSIS
★ Locate the best site
★ Acquire, lease and permit REAL ESTATE ACTIVITIES LEASE OR PURCHASE
State-of-the-art market research and methodologies ASSISTANCE
with actionable results.
PERMITTING
CONTACT
C. Anthony (Andy) DiFatta, Jr.
SVP, Massachusetts, Rhode Island
1137 Main Street
East Hartford, CT 06108
860 658 6878
adifatta@accubranch.com
accubranch.com
