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Accubranch Services ★
for Banks
The Strategic Planning Process
Banking is Changing GEO-CODING
• Competition from e-banking
• Increased regulatory pressure
• Branch network consolidation SOCIO-ECONOMIC
• Declining in-branch transaction activity ANALYSIS
New Methods are Needed MARKET ANALYSIS
• Market research did not include national MARKET
retailing consumer profiles ANALYTICS
• Target market selections were not data-driven
The Accubranch Solution BANKING NODE
ANALYSIS
★ Understand your customers
– Geo-code to identify “where” your
customers are located LOCATION
– Data-driven soci-economic analysis to identify ANALYSIS
“who” your customers are
★ Target your markets DEPOSIT
★ Utilize real estate expertise ESTIMATORS
★ Locate the best site REAL EST A TE ACTIVITIES
★ Acquire, lease and permit
LEASE OR PURCHASE
ASSISTANCE
State-of-the-art market research and methodologies
with actionable results.
PERMITTING
CONTACT
C. Anthony (Andy) DiFatta, Jr.
SVP, Massachusetts, Rhode Island
1137 Main Street
East Hartford, CT 06108
860 658 6878
adifatta@accubranch.com
accubranch.com
