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ADVERTISING | ACTIVITY DESCRIPTIONS
PPC (PAY PER CLICK)
Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines such as Google.
SOCIAL ADS
Facebook
Facebook is the social media with the world’s largest user base, which offers a very solid and reliable advertising plat- form. Aside from having an enormous potential audience, it has the advantage of being extremely visual and offering multiple and detailed segmentation options, from demo- graphics to lookalike audiences.
Linkedin
This social media platform with a large professional user base brings an advertising solution for those looking to reach out to a corporate audience, with B2B marketing.
Twitter
This little blue bird network also offers very interesting social ads options, letting advertisers create campaigns adapted to various different objectives (conversion, leads, app installs, etc.) and increase their potential audience with Twitter Audience Platform.
Advertising Assets - CMIT Marketing as- sets for social campaigns are available in the Salesforce Community Library.
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