Page 9 - Demo
P. 9
OUTBOUND | ACTIVITY DESCRIPTIONS
TELE-MARKETING
Tele-Marketing is a designed to increase brand awareness, discover new leads and opportunities via direct conversa- tions with potential customers and deliver warm leads to the franchisees.
APPOINTMENT SETTING TELE-MARKETING
Appointment Setting Tele-Marketing comes at a much higher price because it is a full service. The goal for the tele-marketer in this effort is to secure appointments for franchisees. This approach is a combination of marketing and sales.
DIRECT MAIL
Direct Mail has made a big comeback into B2B marketing. The digital landscape has become increasingly competi- tive, direct mail allows you to stand out to engage targeted prospects. It is a channel that is often overlooked. Exam- ples of Direct Mail are physically mailing items such as the CMIT ADVISOR, postcards, etc.
CMIT NEWSLETTER (THE ADVISOR)
The Advisor is an 8 page beautifully designed print booklet that is published quarterly. The content of the newsletter is consists of articles, success stories, content that applies to business owners. This tool is very cost effective item to add to your potential client nurturing process as well as existing clients.
9