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DIGITAL | ACTIVITY DESCRIPTIONS
TARGETED EMAIL CAMPAIGNS
Email marketing continues to gain momentum as a key marketing tactic. One of the most cost-effective marketing tools available, email marketing is a staple in the CMIT Solutions marketing plan. Best Practices and how frequent to send is outlined for all of the CMIT campaigns.
Great For:
• Lead generation
• Marketing to current
customers – Upsell/Cross
Sell
• Reconnecting with past
customers
• Staying in front of
opportunity lost clients
• Both thought-leadership and driving promotional-
based offers
Email Assets Available:
• Up Sell/Cross Sell (QBR) Email Template
• Google Review Email Template
• Referral Program Email Template
• Account Based Email Template
• Opportunity Lost Email Template
• General CMIT Email Template
COLD EMAILS
A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differ from transactional and warm emailing. Cold email is not spam.
Cold emails are generally text emails that do not contain visual graphics.
Cold Email SAMPLE
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