Page 18 - Demo

KINDS OF LEADS
RAW LEAD
No interaction. Example: List purchase.
MQL (Marketing Qualified Lead) WARM LEADS
Leads that have shown interest in learning more about you.
Example: Prospect filled out a form for downloadable content, attended webinar, etc.
MQL (Marketing Qualified Lead) DIRECT REQUEST LEAD Filled out contact form.
Example: Prospect filled out a form with request to be contacted.
SQL (Sales Qualified Lead)
Request for interaction and met BANT (Budget, Authority, Needs and Timeline) BANT is a system used to assess the quality of a prospect.
Example: Request appointment and have a need.
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