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WEBSITE | LANDING PAGE
FRANCHISEE LANDING PAGE OVERVIEW
This document will provide best practices, guidelines, and resources so you have the capability to use landing pages with your local marketing efforts. The document will point to associated resources.
WHAT ARE LANDING PAGES?
In digital marketing, a landing page, also referred to as a lead capture page, is a single web page that appears in response to clicking on a link. The link can be a search engine optimized result, marketing promotion, marketing email, or an online advertisement. For CMIT Solutions, we want to drive these clicks to the content that is most reflected to the ad.
LANDING PAGES FOR PPC
Landing pages for Google Adwords, Bing, or other digital ad networks should reflect the keyword and content of the advertisement.
INDUSTRY EXAMPLE
If your advertisement is for HIPAA Compliance or Healthcare IT then direct traffic to your healthcare landing page built into your micro-site https://cmitsolutions.com/industries/ healthcare/ your micro-site url will be https://cmitsolutions. com/{your-geo-identifier}/industries/healthcare/
Service example – if your advertisement is for data backup or data protection then direct traffic to your data back up and protection landing page. https://cmitsolutions.com/ services/data-protection-backup/ the micro-site URL will be https://cmitsoluitons.com/{your-geo-identifier}/services/da- ta-protection-backup/ CMIT recommends directing traffic to a services page rather than a branded product page.
Branded example- Recent case studies have shown brand- ed advertisements can be a great way to get in front of your audience. This would be using CMIT Solutions or CMIT Solutions {your-geo-identifier} as a keyword in an advertise- ment. Branded keywords are typically inexpensive to bid on and prevent cross competitive ad placement from your local competitors. Cross competitive advertisements are legal; however, if the brand name is used in the copy of the ad
Below is a list of CMIT key words:
CMIT Solutions, Cloud Support, Small Business IT, Cloud Security, Data Recovery, Security Risk Assessment, Mobile Device mgmt, Cloud computing, Email Security, Network Security, IT Outsourcing, IT Services, Data Security, Multi Location IT Support, Data Protection, Data Security, Data Backup, Data Recovery Services, Virtual CIO, Virtual CTO, HIPAA Compliance, IT Procurement, IT Project Manager, Network Support, IT Companies in “GEO”, IT Consulting, VOIP, Backup Solutions
Managed Service Provider.
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