Page 28 - The Peeveeites 2016-17

JINU JOSEPH SAMUEL
XII B
NEWSPAPERS OUGHT TO CONTAIN

MORE NEWS AND FEWER ADVERTISEMENTS

Even with all the technological progress constitutes a considerable portion of any should also protest and bring the matter
and updated information in this modern newspaper. This has happened because to the government’s notice. The govern-
era, people still cannot skip reading news- of manipulation and a shift of focus to ment must implement these restrictions
papers. Such is the importance of news- greater profits than usefulness to the pub- effectively and without any sort of bias.
papers in updating us about the world. lic. Both the newspaper agencies and the Newspapers should be able to find other
There is so much to know about what’s advertising companies reap benefits out of sources of income which do not affect the
happening and that too, on a daily basis. this but news agencies have lost their ini- interest of the public. As long as there are
Even with all this demand for newspapers tial focus, over the years. loopholes in such kind of laws, there will
and so much of news to be covered dai- As the business field is becoming ever be someone or some organization try-
ly, we find that at least a fourth of every competitive and profit minded, they tend ing to manipulate the law; therefore, the
newspaper or possibly more consist of to advertise more and more through every government must introduce a solid law
advertisements. possible media of communication within regarding the matter.
Advertisements are included in news- their reach. As the newspaper is one of In brief, the crux or essence of any
papers as a source of income for news the most important and one of the most newspaper should be such that educates
agencies. Also, various products get wide valued sources of information, business and updates people about what is hap-
publicity and this helps to boost sales and firms exploit their rights and spend huge pening around the globe and not to be a
business. This concept is based on mutual sum of money solely for advertising. medium of advertising. Let us take an ini-
benefit and establishment of business rela- There are a few remedies to this situa- tiative to establish a useful and thoughtful
tions. tion. Most of the action has to be taken by balance between news and advertisements
The sad part is that advertising has the government to restrict the freedom of in our newspapers.
risen to a whole new magnitude and now advertising given to business firms. People

26 PEEVEES PUBLIC SCHOOL