Page 63 - QA_Magazine2018

PROOF OF EN TR Y IN THE to check the entry and confirm that it is either LOGO for an enhanced entry
QUEEN’S AWARD MAGAZINE
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in the Index of Contributors
Company Description in the ‘List of Winners’ preceeding the section, for checking:
Innovative training and behaviour products for all types and sizes of dog that promote kindness and a strong bond between pet and owner
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INTERNATIONAL TRADE
The Company of Animals
COMPANY OF ANIMALS was founded by Dr Roger Mugford in 1979 as a vehicle to sell his inventions. It all began with the creation of the original Halti Headcollar and has evolved into a comprehensive range of training and behaviour products for all types and sizes of dog. This includes the top-rated Halti Optifit Headcollar, which adjusts to the shape of a dog’s face for exceptional comfort and control, and the Halti Harness, designed to stop a dog pulling by providing steering control from the chest. Both are designed for use with the Halti Training Lead.
“The Halti is a modified halter which I used to fit on small calves. The first dog I used the Halti Headcollar on was an unruly Irish Wolfhound that I was retraining, to improve walking to heel. I was concerned that managing a dog of that size could damage my back.
“People were really impressed with the improvements in walking with their dogs and we have continued to evolve the Halti. The current Halti is in fact the fourth generation of headcollar design,” said founder and CEO Roger Mugford.
Today, Company of Animals sells its products in over 50 different countries and has more than 40 product categories in its portfolio. The core of the business is training and behaviour brands, including Halti, Pet Corrector, Baskerville Clix and Pet Head,
Company of Animals’ primary focus has always been to develop effective and kind products that help owners and their pets find an enriched life together.
which are established respected brands globally. Strong growth in international markets has led dog training and behaviour experts, Company of
Animals, to receive the prestigious Queen’s Award for Enterprise for the first time. The business has seen an impressive £6.6 million increase in international sales from 2011-2016, with international trade now making up 63% of total sales.
Company of Animals’ primary focus has always been to develop effective and kind products that help owners and their pets find an enriched life together and promote solutions that allow owners to love life with their best friend.
THE COMPANY OF ANIMALS
Ruxbury Farm, St Ann’s Hill Road, Chertsey, KT16 9NL Tel:+44(0)1932574293 • www.companyofanimals.co.uk vicky.benneworth@wearecoa.com
n companyofanimalsShop
Queen’s Awards Magazine 2018 63
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