Page 201 - Crisis in Higher Education

172 • Crisis in Higher Education

standards so graduates are well prepared. PABs also provide a point
of contact between students and employers.
2. Universities should provide placement and job data for applicants to
evaluate. Universities currently invest considerable effort and large
amounts of money to track alumni for the purpose of fundraising.
This mechanism can be used to collect placement and job data.
3. Universities should provide students with easy access to the
Occupational Outlook Handbook prepared by the U.S. Bureau of
Labor Statistics, which provides employment information about
hundreds of jobs.
4. Universities help to build strong relationships between students and
employers.
a. Cooperative education and internship programs are ways for
students to achieve appropriate professional behaviors, learn
how to apply theory and techniques to real problems, and
become more interested and motivated to learn. In return,
employer can evaluate the talents of students
b. Potential employers can work directly with students as men-
tors or in small groups to offer advice and counsel about various
aspects of professional life.
5. As students move toward graduation, programs and colleges within
the university must provide better mechanisms for placing students
in good jobs. In addition to traditional placement services, programs
and colleges should be proactive in finding potential employers and
bringing them to campus for job fairs and other interactions with
students, including job interviews.

REFERENCES

1. Top Test Prep. 2016. Why Students Go to College and What Are Their Life Priorities?
http://toptestprep.com/why-students-go-to-college-and-what-are-their-life-priorities/
(accessed November 16, 2016).
2. Vargo, S. L., and Lusch, R. F. 2004. Evolving to a new dominant logic for marketing.
Journal of Marketing, 68: 1–17.
3. Bureau of Labor Statistics. 2016. Occupational Outlook Handbook. http://www.bls.
gov/ooh/ (accessed November 17, 2016).